Click Fraud for my PPC
A big brand selling in my category attacked all my PPC budgets today!
Using an agency or algorithm on product targeting and keywords that I was indexed better than my competitor, it used up my entire portfolio of ad budgets in the early hours of the morning.
I have reported him with all my evidence. I hope AMAZON will take fair action in such cases without considering violators as big or small sellers!
Click Fraud for my PPC
A big brand selling in my category attacked all my PPC budgets today!
Using an agency or algorithm on product targeting and keywords that I was indexed better than my competitor, it used up my entire portfolio of ad budgets in the early hours of the morning.
I have reported him with all my evidence. I hope AMAZON will take fair action in such cases without considering violators as big or small sellers!
0 Antworten
Danny_Amazon
Hello @Seller_UgIoojuvMDns9and thank you for confirming you have already reported this situation via the proper channels. Our teams will review your report, and while direct outcomes may not be shared externally, please know that appropriate action would be taken.
In case it is helpful, please see the following details on the Gross and invalid traffic report and Gross and invalid traffic metrics for information on how invalid traffic is identified and accounted for within advertising campaigns.
Thank you again for highlighting this on the forums, and don't hesitate to let me know any further questions on this topic.
Best,
Danny
Seller_zSWez2Mzpdboa
As long as Amazon makes money off Click Fraud, they have Zero incentive to help you.
Seller_dy0iaamuixQa3
I don't know how much you spent on your PPC but it might be worth your while to consult an attorney with a proven track record of successfully dealing with Amazon and Amazon Black Hatters. A lawsuit against the bad actor might be worth your while. (Just a suggestion.)
Seller_dLxYHTa4QXRwM
Amazon has been allowing this to happen to our ads for the past four years, and they still take no action against click fraud. At this point, it feels like Amazon itself might be behind it—just to drain our budget through fake clicks.
Even Amazon’s own ads team seems to be part of the problem. Two years ago, they reached out to me for ad optimization. I trusted them, followed their advice, and ended up spending $5,000 in just one week—yet the sales from those so-called “optimized ads” only totaled $2,800. This was for a product with over 2,000 reviews built up over 7 years, with a historical average ACOS of just 22%. If it was a new listing or listing with few reviews I could understand it but this was %178 ACOS while my very own was %22.
After seeing those terrible results, I contacted the ads team to complain. Their response? They recommended a PPC bid of $4.41 to $8.50 per click—for a product that sells for $18 to $30 on average from all sellers . Some of the product variations didn’t even have competitors! Even if every single click had converted into a sale (which they didn’t), there’s no way any business could profit from that.
So to summarize: even Amazon’s own ads team is pushing us into unprofitable campaigns. Meanwhile, click fraud is rampant, and Amazon does nothing—because they make money either way.
On top of that, Amazon Ads offers zero transparency. We have no idea who’s clicking our ads. They don’t show us any detailed reporting—no customer demographics, no IP addresses, no income brackets, no regions, nothing. When a platform refuses to disclose who’s clicking your ads, it raises serious questions. It honestly makes it look like Amazon itself is behind a lot of this fraudulent activity, just to burn through our ad budgets.
That’s exactly why I now spend about 80% of my ad budget outside of Amazon—running social media and Google ads that drive traffic directly to my Amazon listings. And honestly? It works much better than any Amazon ads ever did.
