Let’s Talk Price Discounts
Everybody loves a deal (and I am sure your customers will too).
I have seen a few threads in the forums asking about what Price Discounts are or how to get “strike-through pricing?”
Price Discounts are a time-bound campaign in which you can offer discounted prices on your products for up to 30 days and on a limited number of inventories. Price Discounts for products with a validated reference price will appear with a strike-through price in Search and on the Product Detail page.
The benefits of Price Discounts are:
- Set a duration - Price Discounts can run between 1 to 30 consecutive days. The discounted price will automatically go live on the Start Date and will automatically end on the End Date you specify.
- Set a budget - Budget capabilities allow you to easily offer discounted prices on a limited number of inventory that is defined by you. When creating a Price Discounts on a product, you can enter the number of units to offer at the discounted price. Once you sell through the committed units, the price will automatically revert to its regular price.
- Increase conversion - Price Discounts can help you increase conversion and sell through inventory, including inventory on seasonal products at the end of the season.
- Product discovery - Price Discounts may help drive additional customer discovery and sales, both during and after the discount has run.
- View performance - While your Price Discounts is running and after it ends, gain insight into the impact it had with access to performance metrics such as Sales, Units Sold, Glance Views, Conversion Rate, and Sell-through Rate.
So now you might be wondering am I eligible to begin using Price Discounts? Well I am glad you asked!
To be eligible for Price Discounts, you must be a professional seller with at least a 3.5 seller feedback rating.
Your products must meet the following criteria at all times:
- Products must have at least a 3-star rating
- Products must be in new condition
- Discount must meet the following:
- At least 5% off the 30-day lowest price bought by customers
- At least 5% off the current price
- At least 5% off the reference price for products with a validated reference price. Products without a validated reference price will not display a strike-through price or savings to customers
- Adult products, restricted products, or otherwise offensive products are not allowed
- A validated reference price, in order to show a savings comparison. For more information, go to Amazon Policy on Reference Prices
Well that just about wraps up today’s discussion on Price Discounts.
If you have any questions specifically around Price Discounts please feel free to leave them in the reply section below (also give this post a thumbs up if you enjoyed this content). If you have any other related pricing questions, feel free to begin a new discussion here, select the Create and Manage Listings category, and use the tag, ‘Pricing.'
Let’s Talk Price Discounts
Everybody loves a deal (and I am sure your customers will too).
I have seen a few threads in the forums asking about what Price Discounts are or how to get “strike-through pricing?”
Price Discounts are a time-bound campaign in which you can offer discounted prices on your products for up to 30 days and on a limited number of inventories. Price Discounts for products with a validated reference price will appear with a strike-through price in Search and on the Product Detail page.
The benefits of Price Discounts are:
- Set a duration - Price Discounts can run between 1 to 30 consecutive days. The discounted price will automatically go live on the Start Date and will automatically end on the End Date you specify.
- Set a budget - Budget capabilities allow you to easily offer discounted prices on a limited number of inventory that is defined by you. When creating a Price Discounts on a product, you can enter the number of units to offer at the discounted price. Once you sell through the committed units, the price will automatically revert to its regular price.
- Increase conversion - Price Discounts can help you increase conversion and sell through inventory, including inventory on seasonal products at the end of the season.
- Product discovery - Price Discounts may help drive additional customer discovery and sales, both during and after the discount has run.
- View performance - While your Price Discounts is running and after it ends, gain insight into the impact it had with access to performance metrics such as Sales, Units Sold, Glance Views, Conversion Rate, and Sell-through Rate.
So now you might be wondering am I eligible to begin using Price Discounts? Well I am glad you asked!
To be eligible for Price Discounts, you must be a professional seller with at least a 3.5 seller feedback rating.
Your products must meet the following criteria at all times:
- Products must have at least a 3-star rating
- Products must be in new condition
- Discount must meet the following:
- At least 5% off the 30-day lowest price bought by customers
- At least 5% off the current price
- At least 5% off the reference price for products with a validated reference price. Products without a validated reference price will not display a strike-through price or savings to customers
- Adult products, restricted products, or otherwise offensive products are not allowed
- A validated reference price, in order to show a savings comparison. For more information, go to Amazon Policy on Reference Prices
Well that just about wraps up today’s discussion on Price Discounts.
If you have any questions specifically around Price Discounts please feel free to leave them in the reply section below (also give this post a thumbs up if you enjoyed this content). If you have any other related pricing questions, feel free to begin a new discussion here, select the Create and Manage Listings category, and use the tag, ‘Pricing.'
0 Antworten
Seller_miIdvdlnKbyBi
As I looked into Price Discounts I saw that they are created on the "Price Discounts" dashboard. I have never seen this dashboard. Where is it found? Does it have another name?
*UPDATE*
I found it. I use a user account to manage a couple stores and I just realized that the Price Discounts dashboard is only available on the main accounts. It is not available to allow permissions for yet, supposedly because its new.
Seller_t3CTRMKQGXawN
Does it cost anything to use this tool?
When I went to try it I noticed a column that says "Potential Funding" and the tool tip makes it sound as If you have to pay a fee for each unit sold.
Its not mentioned anywhere in the help page or anything else though.
What is "Funding" in this context?
Seller_7F5hWZSPQCgq1
Will the price after discount be used to calculate Was Price during 90 days period (https://sellercentral.amazon.com/help/hub/reference/G202170370) ?
Seller_c7AY5UmbBC07I
Maybe if amazon had not messed up the coupon program sellers would offer more "deals" and attractive pricing. In addition Amazon taking big fees on coupons in a stressed buying market is making friends with sellers.
Seller_X0u8wgVb1f902
The strike through is nice. Thank you for this feature.
