Hello all, hope you're having a wonderful week.

I have read through all related posts and could not find one that addresses the topic quite like this...

So I have a question, that I already feel I know what 90% of the answers will be.

That answer being "HTML is not allowed, read the policy".

I have read the policy, understand it, and am more than happy to work within the confines of what is permitted.

HOWEVER,

We have noticed a lot of our brand registered products have the beginning part (title?) of each bullet point bolded on their own.

For example,

Wheels : Wheels for Hard Flooring

will be automatically converted on its own to

Wheels : Wheels for Hard Flooring.

alternatively,

Adjustable Arms - 360 Degree movement. Height - Width - Pivot - Depth

Will be automatically converted to...

Adjustable Arms - 360 Degree movement. Height - Width - Pivot - Depth.

WE ARE NOT INPUTTING ANY HTML TO MAKE THEM APPEAR LIKE THIS. No <b></b>, no nothin.

We like the way it looks & have tried to replicate this with essentially 50/50 success.

Sometimes we process changes, and they all become bold. Sometimes we process the exact same changes (same bullet points, same format), and they do not become bold. We cant figure it out and would really like to.

For what its worth, we noticed one of our competitors, that happens to be one of the top rated sellers on the platform, has these "bold BP titles" across all their listings across various product categories. If they are promoted by Amazon themself, I would assume they are doing thing by the book and found some way implement this style within policy.

Happy to provide some ASIN examples if needed, but at this point I am not sure if that is necessary.

Thank you all for your time, looking forward to any and all responses.