I'm really excited about this guide and the potential to build a new brand. but Building a brand feels super overwhelming, especially with the fear of failing and all the obstacles that come with it. As someone who has spent an entire year trying to succeed in the wholesale model and filled with accumulated frustrations , but the challenges have been nonstop. One of the toughest parts has been finding products. So many companies reject working with third-party sellers or just don’t want to deal with newer businesses like mine. Even when I do get an account with a distributor, the prices are usually way too high to make a profit. It makes me wonder how others are finding products that actually sell at reasonable prices — they can’t be selling at cost, right?

Anyway, big respect to anyone who can share some tips on getting past this hurdle. I’d love to hear from anyone who knows how to find good products, especially from brands that don’t have strict policies against selling on Amazon or those where it’s easier to get authorized letters. Staying away from potential violations is key, so any advice would be super helpful!