Urgent Attention Needed: Sales Decline due to Amazon's New Regional Discoverability Policy
Dear Sellers,
I hope this message finds you well. I write to you today with grave concerns regarding the recent downturn in sales on Amazon. Despite substantial investments in advertising, sales have plummeted, and in some cases, orders have ceased altogether. As a seasoned seller of over five years, I have never experienced such dismal sales figures.
The root of our current dilemma appears to stem from Amazon's implementation of a new Regional Discoverability Policy. Under this policy, our listings are being suppressed, denying us crucial visibility to potential buyers. What's more troubling is Amazon's apparent coercion tactics, pushing sellers towards utilizing their FBA (Fulfillment by Amazon) service.
Many of us operate on razor-thin profit margins due to the cutthroat nature of the market. Opting for FBA would only exacerbate our financial woes, potentially leading to losses rather than profits. It should be at the discretion of the buyer whether they prefer expedited or delayed delivery, yet Amazon's insistence on FBA for visibility is both unjust and, in my view, potentially illegal.
In light of these circumstances, I am contemplating a transition away from Amazon to alternative platforms and establishing our own e-commerce website. Additionally, I am considering pursuing legal action against Amazon for their unfair practices.
I'm keen to hear your thoughts and insights on this matter. Please share your perspectives and any actions you're considering in response to these challenges we face as sellers.
Best regards,
Fellow Seller
Urgent Attention Needed: Sales Decline due to Amazon's New Regional Discoverability Policy
Dear Sellers,
I hope this message finds you well. I write to you today with grave concerns regarding the recent downturn in sales on Amazon. Despite substantial investments in advertising, sales have plummeted, and in some cases, orders have ceased altogether. As a seasoned seller of over five years, I have never experienced such dismal sales figures.
The root of our current dilemma appears to stem from Amazon's implementation of a new Regional Discoverability Policy. Under this policy, our listings are being suppressed, denying us crucial visibility to potential buyers. What's more troubling is Amazon's apparent coercion tactics, pushing sellers towards utilizing their FBA (Fulfillment by Amazon) service.
Many of us operate on razor-thin profit margins due to the cutthroat nature of the market. Opting for FBA would only exacerbate our financial woes, potentially leading to losses rather than profits. It should be at the discretion of the buyer whether they prefer expedited or delayed delivery, yet Amazon's insistence on FBA for visibility is both unjust and, in my view, potentially illegal.
In light of these circumstances, I am contemplating a transition away from Amazon to alternative platforms and establishing our own e-commerce website. Additionally, I am considering pursuing legal action against Amazon for their unfair practices.
I'm keen to hear your thoughts and insights on this matter. Please share your perspectives and any actions you're considering in response to these challenges we face as sellers.
Best regards,
Fellow Seller
68 Antworten
Seller_NFCWSrQQXZ0ip
I do not suggest you taking legal actions aganst Amazon.
We also operate from past many years and found that Amazon is a consumer and seller centric company. Present your case properly to them.
Sometimes, these kind of policies take some time from them to correct but eventually they do correct it.
We found approaching to amit agarwal through email amit at amazon dot com helpful in such times.
It is also recommended to refresh your portfolio with new products where you can command some premium.
We also do not sell through FBA not just because of profit issues but more because we feel we can better control quality before dispacth than FBA staff as we want top class feedbacks and reviews from our customers.
Try to add guaranteed delivery prime service to your account.
Best wishes
Golden Cart
Seller_vRqfhtNpWmWSc
Regional Visibility has got nothing to do with Prime non prime. unless you opt for APOB and sed your inventory everywhere your products will not be visible to buyers from other region.
In case you are still not sure. Open amazon.in. change delivery pincode to a pincode in different region. ie if u r shipping from delhi change delivery pincode to chennai or mumbai. and then see your proudcts visibility and delivery time.
For us we are shipping from bangalore by flex, products are showing 7 days delivery to a buyer in delhi. If we self ship by any logistic we can get the product delivered in max 2 3 days to delhi.
Seller_3pB9uTrvul1Tu
Amazon promised us access to every corner of India when we joined, but this Regional Discoverability Policy restricts our growth. It's not aligned with their promise and it's hindering our business expansion.
Seller_UGJHSVwTWdpFO
please stop the regional utilization policy
Seller_TuJeyYQR4XdKK
is that mentioned email correct & worth to write ... Do we see some action sharing issue to this mail ID/ If Yes Put this in each sellers reply on this post with request to use it .
Seller_gNn8TB4TPd514
I agree Regional Discoverability Policy is not correct it is opposite of Amazon promise. Amazon onboarded us with a promise to get us access to each corner or India. We were already doing good in our own region. Restricting us to our region is not helping us grow our business.
Seller_3pB9uTrvul1Tu
The Regional Discoverability Policy contradicts Amazon's promise to provide access to every corner of India. It's hindering rather than helping our business grow, especially when we were already performing well in our region. This policy needs reconsideration.
Seller_3pB9uTrvul1Tu
"I completely agree. The Regional Discoverability Policy goes against Amazon's promise to give us access to every part of India.
Seller_XQA2gaVhZnzHB
I agree. If there is any collective action that can be organized, it will be appreciated. There is no point in just posting on forums like this as it doesn't render a solution. If Amazon's Regional Policy continues then all small and medium sellers will be pushed out.
Seller_jNnflE6Kd9viP
please stop the regional utilization policy sales dropdown of 70 % we cant survive
