Sponsored Product keyword targeting not matching the match type
Sponsored products and sponsored brand keyword targeting is not working as expected. Can someone help me understand how "treacle" customer search term is an exact match for "chocolate walnut fudge"? There are other examples of strange matches in the screenshots below.
Shouldn't 'Exact match' mean exact match? And "phrase match" mean a phrase match?
Sponsored Product keyword targeting not matching the match type
Sponsored products and sponsored brand keyword targeting is not working as expected. Can someone help me understand how "treacle" customer search term is an exact match for "chocolate walnut fudge"? There are other examples of strange matches in the screenshots below.
Shouldn't 'Exact match' mean exact match? And "phrase match" mean a phrase match?
1 Antwort
Danny_Amazon
Hi there @Seller_G9rYmt7Ija0Ku- and thanks for highlighting this experience.
I am wondering if perhaps the campaign also has 'Broad match' selected as a match type, which might be contributing to this issue?
If not, I would recommend creating a case with our Ads support team to begin troubleshooting!
Thanks,
Danny
