Apostrophes in PPC keywords
Do apostrophes matter when it comes to Seller Central PPC Keywords?
Asking for Branded terms, our brand does include an apostrophe.
Apostrophes in PPC keywords
Do apostrophes matter when it comes to Seller Central PPC Keywords?
Asking for Branded terms, our brand does include an apostrophe.
5 Antworten
Seller_vSOOwekJLU6c0
No. Apostrophes do not matter. You can add them or not. Its the same either way.
Tatiana_Amazon
Hi @Seller_NwIx0Gq52rYwx,
@Seller_vSOOwekJLU6c0 has provided the correct answer for you so I just wanted to support that with a couple of resources from the Ads Support site:
It's also worth noting that Sponsored Brands campaigns utilize semantic matching. This means that we display ads for search queries that have the same meaning as the targeted keywords, this can include the keyword itself, or the meaning of keyword.
Let me know if you have any questions!
Tatiana
