Videos have become a core part of the shopping journey. Shoppers use videos to discover new products, make more informed buying decisions, and connect with creators and communities they trust.

Are you familiar with shoppable videos? They’re videos you can create and add to the image carousel on your product detail pages. Shoppable videos don’t need to be high budget productions or produced specifically for Amazon. Some popular formats include product set-up or review, unboxing, and storytelling, but most importantly customers want videos that are authentic, entertaining, and informative.

Shoppable videos can help you tell your brand story, and can also help move the needle for sales. Research has shown that customers who watch videos are 3.6 times more likely to convert. Shoppable videos can:

Adding video to products benefits both you and shoppers. Shoppable videos provide a way to better educate your customers and to help them feel more closely connected to your brand. This helps foster trust and awareness, and can result in increased sales and conversion.

To get started, visit Seller Central → Catalog → Upload and Manage Videos.

You can also check out this Seller University video on the benefits of adding video to learn more.

Have you tried adding video to your product listings? If so, feel free to share your experiences with this feature.