Amazon & Retail Pricing Issue
Hello,
We’re expanding into more retail channels and have run into a pricing conflict with Amazon. Although our pack sizes differ, Amazon is still enforcing price parity with other retailers. For instance, we list a 5-pack at $24 on Amazon, while Target offers single bags at $3 each. Because Target has a $35 minimum cart value, shoppers can’t actually buy a single $3 bag with free shipping—even with Target Circle. Nevertheless, Amazon multiplies the Target unit price by five and pressures us to match $15, ignoring the larger size of our Amazon pack. As this is a food product, we can’t change the ingredients—only the sizing. With more product launches planned for Q4, we’re looking for the best approach to resolve this situation. @Sunnie_Amazon @Michelle_Amazon @Jim_Amazon
Amazon & Retail Pricing Issue
Hello,
We’re expanding into more retail channels and have run into a pricing conflict with Amazon. Although our pack sizes differ, Amazon is still enforcing price parity with other retailers. For instance, we list a 5-pack at $24 on Amazon, while Target offers single bags at $3 each. Because Target has a $35 minimum cart value, shoppers can’t actually buy a single $3 bag with free shipping—even with Target Circle. Nevertheless, Amazon multiplies the Target unit price by five and pressures us to match $15, ignoring the larger size of our Amazon pack. As this is a food product, we can’t change the ingredients—only the sizing. With more product launches planned for Q4, we’re looking for the best approach to resolve this situation. @Sunnie_Amazon @Michelle_Amazon @Jim_Amazon
3 Antworten
Seller_nRFmxiQg4EGrw
Sounds like Amazon's math is correct. I could buy at Target and add the product to my order of T-shirts and cat food to get the $35 minimum, and pay only $15 for an equal amount of product that you are selling on Amazon for $24.
Why is it so cheap on Target? Why is your unit price so much higher?
