Conversion Rates & CTR:
Hello everyone,
We’re planning to launch a few new products in the $15–$25 and $25–$40 price ranges. Historically, our experience has been with mid-tier products priced above $40.
I’d appreciate it if anyone could share some insights on the average conversion rates and CTRs typically observed within these two price brackets. Even approximate ballpark figures would be helpful for our analysis.
Thank you in advance!
Conversion Rates & CTR:
Hello everyone,
We’re planning to launch a few new products in the $15–$25 and $25–$40 price ranges. Historically, our experience has been with mid-tier products priced above $40.
I’d appreciate it if anyone could share some insights on the average conversion rates and CTRs typically observed within these two price brackets. Even approximate ballpark figures would be helpful for our analysis.
Thank you in advance!
2 Antworten
Seller_i6S8knzW6zU6Z
Hi @Seller_0tbXs5vSeMuzC,
For CTR, the main drivers are how relevant your offer is to the shopper’s search and where your product appears on the page. Top-of-search ad placements usually see much higher CTR. As long as your price isn’t dramatically higher than other options, a CTR around 0.5% is a realistic ballpark for both the $15–$25 and $25–$40 ranges.
Conversion rate is where price (and purchase psychology) shows up more clearly. To anchor it on the extremes:
- For very low-priced items (under $10), impulse is king: people decide quickly and purchase on the spot. It’s not unusual to see conversion rates above 10%.
- For something like a $500 bike or high-end mattress, shoppers usually research, compare, and come back more than once, Conversion rates can drop well below 2%.
In your price brackets, the difference isn’t quite as dramatic, but it’s still there:
- In the $15–$25 range, average conversion rates are often around 6% (with lower-involvement items trending a bit higher).
- In the $25–$40 range, conversion rates are typically closer to 4%.
There are of course other factors—shipping speed, fulfillment method (FBA or FBM), brand familiarity, and how clearly your listing communicates value—but if you use 0.5% for CTR, 6% for under $25, and 4% for $25–$40, you’ll have solid numbers for planning.
Best of luck with your new launches!
Michael
