Amazon Lending was efficient, transparent, and seller-friendly. The process was fast, with competitive rates, and it truly helped with business cash flow. Everything was done directly through Seller Central, with clear terms and no hidden complications.

Since it was paused, we've had to rely on third-party lenders.

Unfortunately, these alternatives have not been helpful:

Some charge a high percentage of gross sales, which becomes unsustainable when you subtract Amazon’s referral fees, FBA costs, advertising spend, and other expenses. There’s barely anything left to run the business, let alone grow it.

Others offer great terms upfront, ask for documents, have you go through a full application and even sign the agreement — only to ghost you for days and suddenly cancel the offer without explanation.These experiences create unnecessary stress and uncertainty.

We need financial partners who understand how our cash flow works and offer support, not more friction.

Amazon Lending was a real tool for growth. Please consider bringing it back.