Brand name missing from product title
Hello,
Has anyone figured out how to turn off Amazon's crazy experiment of removing brand names from product names? We have felt a definite drop in orders as a result of this stupid change, all the branding campaigns don't make sense at all...
Case ID: 11082757772
Hello from Amazon Brand Registry Support,
We understand that your request is regarding the brand name "Lauben" missing from the product title for ASIN B08JGJTJW2.
Regarding your request, please be informed that Amazon is currently running experiments that affect the visibility of brand names in search results and titles.
In some cases, brand names may not appear in the product title, as we are prioritizing other product features that can provide more value to customers and drive higher conversion rates. However, the brand name will still be displayed on the ASIN's detail page in the "Brand" byline.
While we understand the importance of brand visibility, we encourage you to explore Amazon's branding tools such as Brand Stores, Posts, A+ Content, and Sponsored Brands. These tools are designed to enhance your brand presence and engagement on Amazon and may improve the likelihood of your brand name being featured in the title in future updates.
Please note that the current status is part of an ongoing experiment, and the brand name visibility on the title page is not something we can manually change at this time.
As a result, we kindly ask that you do not reopen this case, as it has been addressed.
Brand name missing from product title
Hello,
Has anyone figured out how to turn off Amazon's crazy experiment of removing brand names from product names? We have felt a definite drop in orders as a result of this stupid change, all the branding campaigns don't make sense at all...
Case ID: 11082757772
Hello from Amazon Brand Registry Support,
We understand that your request is regarding the brand name "Lauben" missing from the product title for ASIN B08JGJTJW2.
Regarding your request, please be informed that Amazon is currently running experiments that affect the visibility of brand names in search results and titles.
In some cases, brand names may not appear in the product title, as we are prioritizing other product features that can provide more value to customers and drive higher conversion rates. However, the brand name will still be displayed on the ASIN's detail page in the "Brand" byline.
While we understand the importance of brand visibility, we encourage you to explore Amazon's branding tools such as Brand Stores, Posts, A+ Content, and Sponsored Brands. These tools are designed to enhance your brand presence and engagement on Amazon and may improve the likelihood of your brand name being featured in the title in future updates.
Please note that the current status is part of an ongoing experiment, and the brand name visibility on the title page is not something we can manually change at this time.
As a result, we kindly ask that you do not reopen this case, as it has been addressed.
1 Antwort
Seller_CJjIUGWJZIDbW
Unfortunately, Amazon does not allow you to switch off or suspend such experiments. We are having trouble with the AI summaries in reviews. Some of them contain completely wrong content (battery-operated for an analog liquid thermometer, etc.) and nobody can change that.
In any case, thanks for the thread, some German sellers also have the problem and they have not been informed that Amazon is experimenting here and the affected sellers are at a loss.
The only thing that helps here is to sit out the experiments and hope that it doesn't become the rule.
