As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.
Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.
In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.
FBA fulfilment fee and tier changes, effective February 1, 2025
Other fee changes, effective February 1, 2025
Incentives to add certain new selection, effective January 15, 2025
We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.
We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.
We appreciate your partnership and look forward to an even greater year of seller success in 2025.
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.
Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.
In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.
FBA fulfilment fee and tier changes, effective February 1, 2025
Other fee changes, effective February 1, 2025
Incentives to add certain new selection, effective January 15, 2025
We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.
We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.
We appreciate your partnership and look forward to an even greater year of seller success in 2025.
Am i crazy or did my fees go down for the first time ever.
This is great news for me personally, all my products will have reduced FBA fees so I'm pleased and it has come at a time when trade is difficult.
It would be great if they could re-evaluate MCF fees, because they are still extremely expensive for the service provided.
Great for FBA sellers - absolutely nothing for the thousands of non FBA sellers.
Thanks for nothing Amazon and a happy Christmas to you too :(
I am sure it wasn't just me that pulled many lines out of FBA due to the ridiculously high fulfilment costs in 23 and 24. They finally realised that they got greedy so some fees have gone down.
I haven't yet looked at the changes and will reserve judgement whether I will reinstate some lines back into FBA.
Disastrous for small envelope low cost sellers
Right, so my fees are going from £1.31 to £1.87 - "To support my business?"
I guess it's time for YET ANOTHER hike in the price of my items to sustain my business... I wonder how much more your customers can take before they simply stop buying and I shut up shop? They've been surprisingly resilliant to the previous successive and massive increases that have resulted in my items doubling in price.
Am I reading this correctly, FBA fees are going up by approx. 50 to 60p per item for large letters? (such as small books, games and dvds?). How are FBA sellers supposed to make a reasonable profit now?
Bad news for all Envelope Tiers.
Shouldn't Amazon be encouraging those who manage to reduce packaging sizes into Envelope tiers? Are we not in an era where we are trying to reduce waste? How is increasing fees on all Envelope Size tiers a good idea ?
Interesting that when fees are dropping they are lowering, but when they are increasing they are "aligning with our costs".
'In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.'
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.
Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.
In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.
FBA fulfilment fee and tier changes, effective February 1, 2025
Other fee changes, effective February 1, 2025
Incentives to add certain new selection, effective January 15, 2025
We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.
We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.
We appreciate your partnership and look forward to an even greater year of seller success in 2025.
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.
Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.
In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.
FBA fulfilment fee and tier changes, effective February 1, 2025
Other fee changes, effective February 1, 2025
Incentives to add certain new selection, effective January 15, 2025
We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.
We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.
We appreciate your partnership and look forward to an even greater year of seller success in 2025.
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.
Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.
In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.
FBA fulfilment fee and tier changes, effective February 1, 2025
Other fee changes, effective February 1, 2025
Incentives to add certain new selection, effective January 15, 2025
We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.
We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.
We appreciate your partnership and look forward to an even greater year of seller success in 2025.
Am i crazy or did my fees go down for the first time ever.
This is great news for me personally, all my products will have reduced FBA fees so I'm pleased and it has come at a time when trade is difficult.
It would be great if they could re-evaluate MCF fees, because they are still extremely expensive for the service provided.
Great for FBA sellers - absolutely nothing for the thousands of non FBA sellers.
Thanks for nothing Amazon and a happy Christmas to you too :(
I am sure it wasn't just me that pulled many lines out of FBA due to the ridiculously high fulfilment costs in 23 and 24. They finally realised that they got greedy so some fees have gone down.
I haven't yet looked at the changes and will reserve judgement whether I will reinstate some lines back into FBA.
Disastrous for small envelope low cost sellers
Right, so my fees are going from £1.31 to £1.87 - "To support my business?"
I guess it's time for YET ANOTHER hike in the price of my items to sustain my business... I wonder how much more your customers can take before they simply stop buying and I shut up shop? They've been surprisingly resilliant to the previous successive and massive increases that have resulted in my items doubling in price.
Am I reading this correctly, FBA fees are going up by approx. 50 to 60p per item for large letters? (such as small books, games and dvds?). How are FBA sellers supposed to make a reasonable profit now?
Bad news for all Envelope Tiers.
Shouldn't Amazon be encouraging those who manage to reduce packaging sizes into Envelope tiers? Are we not in an era where we are trying to reduce waste? How is increasing fees on all Envelope Size tiers a good idea ?
Interesting that when fees are dropping they are lowering, but when they are increasing they are "aligning with our costs".
'In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.'
Am i crazy or did my fees go down for the first time ever.
Am i crazy or did my fees go down for the first time ever.
This is great news for me personally, all my products will have reduced FBA fees so I'm pleased and it has come at a time when trade is difficult.
It would be great if they could re-evaluate MCF fees, because they are still extremely expensive for the service provided.
This is great news for me personally, all my products will have reduced FBA fees so I'm pleased and it has come at a time when trade is difficult.
It would be great if they could re-evaluate MCF fees, because they are still extremely expensive for the service provided.
Great for FBA sellers - absolutely nothing for the thousands of non FBA sellers.
Thanks for nothing Amazon and a happy Christmas to you too :(
Great for FBA sellers - absolutely nothing for the thousands of non FBA sellers.
Thanks for nothing Amazon and a happy Christmas to you too :(
I am sure it wasn't just me that pulled many lines out of FBA due to the ridiculously high fulfilment costs in 23 and 24. They finally realised that they got greedy so some fees have gone down.
I haven't yet looked at the changes and will reserve judgement whether I will reinstate some lines back into FBA.
I am sure it wasn't just me that pulled many lines out of FBA due to the ridiculously high fulfilment costs in 23 and 24. They finally realised that they got greedy so some fees have gone down.
I haven't yet looked at the changes and will reserve judgement whether I will reinstate some lines back into FBA.
Disastrous for small envelope low cost sellers
Disastrous for small envelope low cost sellers
Right, so my fees are going from £1.31 to £1.87 - "To support my business?"
I guess it's time for YET ANOTHER hike in the price of my items to sustain my business... I wonder how much more your customers can take before they simply stop buying and I shut up shop? They've been surprisingly resilliant to the previous successive and massive increases that have resulted in my items doubling in price.
Right, so my fees are going from £1.31 to £1.87 - "To support my business?"
I guess it's time for YET ANOTHER hike in the price of my items to sustain my business... I wonder how much more your customers can take before they simply stop buying and I shut up shop? They've been surprisingly resilliant to the previous successive and massive increases that have resulted in my items doubling in price.
Am I reading this correctly, FBA fees are going up by approx. 50 to 60p per item for large letters? (such as small books, games and dvds?). How are FBA sellers supposed to make a reasonable profit now?
Am I reading this correctly, FBA fees are going up by approx. 50 to 60p per item for large letters? (such as small books, games and dvds?). How are FBA sellers supposed to make a reasonable profit now?
Bad news for all Envelope Tiers.
Shouldn't Amazon be encouraging those who manage to reduce packaging sizes into Envelope tiers? Are we not in an era where we are trying to reduce waste? How is increasing fees on all Envelope Size tiers a good idea ?
Bad news for all Envelope Tiers.
Shouldn't Amazon be encouraging those who manage to reduce packaging sizes into Envelope tiers? Are we not in an era where we are trying to reduce waste? How is increasing fees on all Envelope Size tiers a good idea ?
Interesting that when fees are dropping they are lowering, but when they are increasing they are "aligning with our costs".
Interesting that when fees are dropping they are lowering, but when they are increasing they are "aligning with our costs".
'In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.'
'In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.'