The All-Offers Display is a new experience that helps customers compare offers and make a purchase decision while remaining in context of the Detail Page. This new experience will replace the legacy Offer Listing Page (OLP). On mobile, the All-Offers Display provides customers access to key offer information at a glance, without navigating to a secondary view. On Desktop, a side sheet pops up for customers to quickly compare alternate offers without transiting away from Search and Detail Page. Please refer the screenshots below for better clarity:
|Mobile: Earlier Experience||Mobile: All-Offers Display Experience|
Desktop – Earlier Experience
Desktop: All-Offers Display Experience
With OLP (separate page from the Detail Page), the customers had to transit between distinct pages in order to compare offers and make a purchase decision. The new All-Offers Display experience allows customers to quickly view Amazon’s entire breadth of offers while remaining in context of the Detail Page.
The offer shown at the top of the All-Offers Display is the Featured Offer. The All-Offers Display experience allows customers to compare other offers against the Featured Offer" at a glance.
You can view the All-Offers Display experience by accessing the links on the Detail Page.
Over the past two years, our teams have been making investments that brings improved visibility for our customers into alternate offers. For example, we increased the prominence of the All-Offers Display links on the Detail Page, from a link into a button style to improve their discoverability for our customers. This has had a large impact on purchases from the All-Offers Display. We also display shipping cost at a glance for the lowest item price + shipping cost offer on the Detail Page so that customers can make quick comparisons.