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This article applies to selling in: Germany

FBA New Selection program

By participating in Fulfillment by Amazon (FBA) New Selection, you can qualify to get free monthly storage, free removals and free return processing on eligible new-to-FBA ASINs that you create for Amazon stores in Germany, France, Italy, and Spain. In addition, if you're new to FBA, you can get up to €180 in sponsored ads promotional clicks and a €90 discount on Amazon partnered carrier shipping.

To participate, you must enroll in the program. After you enroll, we will determine whether you qualify for the fee waivers based on the eligibility criteria below.

By participating in FBA New Selection, you agree to the terms and conditions below.

Important: Enroll now

After enrollment, you will have access to the FBA New Selection dashboard, which helps show your engagement with the program.

Program details

  • Limited to new-to-FBA parent ASINs: Once you enroll in the program, you can use the fee waiver benefits for an unlimited number of new-to-FBA parent ASINs that you create for Amazon stores in Germany, France, Italy, and Spain.
  • Free monthly storage and free removals for standard-size ASINs: No monthly storage fees for the first 50 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. If you use Pan-European FBA, you can send inventory to fulfillment centers in Germany, France, Italy and Spain and get the monthly storage fee waived for the first 50 units combined across these stores. If you don't use Pan-European FBA, you'll receive the storage fee benefit based on the first country in which you send units of your new ASIN to a fulfillment center. You can remove any of these first 50 units within 180 days after the first inventory-received date, with no removal fees.
  • Free monthly storage and free removals for oversize ASINs: No monthly storage fees for the first 30 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. If you use Pan-European FBA, you can send inventory to fulfillment centers in Germany, France, Italy, and Spain and get the monthly storage fee waived for the first 30 units combined across these stores. If you don't use Pan-European FBA, you'll receive the storage fee benefit based on the first country in which you send units of your new ASIN to a fulfillment center. You can remove any of those first 30 units within 180 days after the first inventory-received date, with no removal fees.
  • Additional benefits for clothing, shoes and handbags: No monthly storage fees for the first 100 units of each new standard-size parent ASIN for 120 days after the first unit is received at a fulfillment center. If you use Pan-European FBA, you can send inventory to fulfillment centers in Germany, France, Italy, and Spain and get the monthly storage fee waived for the first 100 units combined across these stores. If you don't use Pan-European FBA, you'll receive the storage fee benefit based on the first country in which you send units of your new ASIN to a fulfillment center. You can remove any of those first 100 units within 180 days after the first inventory-received date, with no removal fees. We'll waive return processing fees for up to 20 units of each standard-size parent ASIN. Returned items must be received at a fulfillment center within 180 days of the first inventory-received date.
  • €180 in sponsored ads promotional clicks (new FBA sellers only): If you're new to FBA and you enroll in FBA New Selection, we will provide €180 in sponsored ads promotional clicks. You'll get the first €90 when you enroll and launch a campaign with no end date for an FBA ASIN. You'll get the second €90 if you advertise an FBA ASIN for at least 30 days. ASINs do not have to be new to FBA to get this benefit. Any unused promotional clicks will expire 30 days after they’ve been applied.
  • €90 discount on shipping (new FBA sellers only): If you're new to FBA and you enroll in FBA New Selection, we'll waive the first €90 in charges for Amazon partnered carrier shipping. ASINs do not have to be new to FBA to get this discount.
Note: Due to Brexit, as of January 1, 2021, Amazon is unable to return inventory across the border between the UK and EU. To remove inventory from UK fulfillment centers, you must enter a valid UK address. To remove inventory from EU fulfillment centers (Germany, France, Italy, Spain, Poland, and Czech Republic), you must enter a valid EU address. To learn more, see Prepare your Amazon business for Brexit.

Seller eligibility

Professional sellers are eligible to enroll in FBA New Selection. If you've been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the program. If you're a new Professional seller, or have yet to be assigned an IPI score, you can also enroll in the program and receive the program's benefits.

To get the benefits, you must maintain eligibility after enrollment. Your eligibility status will be updated daily, based on your IPI score.

You'll remain eligible until the next assessment, on April 1, even if your IPI score changes before that date. If your IPI score is below 400 as of April 1, you will be removed from the program.

If you have enrolled but aren't eligible for the program benefits because your IPI score is below 400, you'll become eligible if your IPI score is 400 or higher on the next daily assessment date.

You must be eligible for the program on the date that your first new-to-FBA ASIN is received at a fulfillment center in order for that ASIN to qualify for the program’s free monthly storage, free removals, and free return processing benefits.

To receive the first €90 in sponsored ads promotional clicks, you must enroll in FBA New Selection and complete the following:

  • List a product eligible for FBA within 60 days of enrollment.
  • Set up a sponsored ads campaign with no end date manually for the newly listed ASIN within 30 days of launching an FBA product.

To receive the second €90 in sponsored ads promotional clicks, you must advertise an FBA ASIN for at least 30 days.

Note: Sellers who are located in France, Italy, Spain, and Turkey (based on the country of residence entered for your account) are not eligible for sponsored ads promotional clicks through this program.

ASIN eligibility

Standard-size and oversize (including small, medium and large oversize, but not special oversize) ASINs are eligible for the program.

Parent ASINs must be new to FBA in Germany, France, Italy and Spain.

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video Games, Video, Video Game Consoles, and Video Game Accessories.

Only clothing, shoes and handbags ASINs are eligible for free returns processing.

Tip: Use our product search tool to see if your ASIN is new to FBA across Amazon’s European stores.

For more details, see the program terms and conditions section below.

Frequently asked questions

Am I limited to sending 50 or fewer units to fulfillment centers?

No, you can send in as many units as you like. However, only the first 50 units of each eligible standard-size ASIN and 30 units of each oversize ASIN that are received at fulfillment centers will qualify for the fee waivers.

I am a new FBA seller. If the charge is less than €90 for my first shipment to fulfillment centers, will the rest of the discount be applied to later shipments?

Yes. We will waive Amazon partnered carrier shipping fees for you until you reach the €90 threshold. The discount only applies to charges on shipments to fulfillment centers through the Amazon Partnered Carrier program.

Can I test an ASIN in one European marketplace if it already exists in a different one?

No. The ASINs that you create must be new to FBA in Germany, France, Italy and Spain to be eligible for this program. ASINs that already exist and are sold through FBA in any of these European stores are not eligible.

Can I test a new ASIN in two countries, for example in Spain and Germany?

If you're in Pan-European FBA, you can test a new ASIN across Amazon's European stores at one time. If you're not in Pan-European FBA, you can test an ASIN in only one European store. In either case, the ASIN must be new to FBA in Germany, France, Italy, and Spain.

If my ASINs are EAN exempt or do not have an EAN number, will they still qualify for the program?

Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.

Program terms and conditions

The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese, and Korean are available for your ease of reference only.

The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Program (the "Program"). Unless otherwise provided in these Terms, all capitalized terms are as defined in the BSA and the FBA Service Terms. By participating in the Program, you agree to these Terms.

  1. The Program started on April 1, 2020 and is available in the Amazon European stores of Germany, France, Italy and Spain.
  2. Only Professional sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
  3. To be an eligible seller for the FBA New Selection Program, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. New Professional sellers, or sellers yet to be assigned an IPI score, are also eligible to enroll in the program and receive benefits. To get the benefits, sellers must enroll in the program and maintain eligibility status.
  4. "Eligible ASIN" means ASINs you create for FBA after you are enrolled in the Program that are:

    1. New to FBA across Amazon European stores (Germany, France, Italy and Spain);
    2. A parent ASIN new to FBA;
    3. Not a Media product or used item;
    4. Standard-size or oversize (including small, medium, and large oversize, but not special oversize); and
    5. Received at an Amazon fulfillment center after April 1, 2021.
  5. To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & handbags category and meet the Eligible ASIN criteria specified above.
  6. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. New ASINs created by "bundling" the same or different existing FBA ASINs; and
    3. Media and used items.
  7. Seller must be enrolled in the Program before an ASIN’s first inventory-received date at an Amazon fulfillment center for the ASIN to qualify for monthly storage, removal, and return processing fee waivers.
  8. To be eligible for the discount on the shipment charge, sellers must:
    1. Be new to FBA (have not sent inventory to FBA ever or for one year or more);
    2. Send their first shipment to a fulfillment center after April 1, 2021;
    3. Be enrolled in the FBA New Selection program before sending their first shipment to a fulfillment center; and
    4. Use an Amazon partnered carrier to send their shipment to a fulfillment center.
  9. For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units received at an Amazon fulfillment center, for up to 90 days after the first inventory-received date. If a seller is not in the Pan-European FBA program, this benefit is applied based on the first country in which units of the new ASIN are sent. Sellers in Pan-European FBA can send inventory to fulfillment centers in any of the Amazon stores in Germany, France, Italy and Spain and get the monthly storage fee waived for the first 50 units combined across these stores. Sellers can remove any of those first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  10. For each Eligible oversize ASIN, FBA will waive monthly storage fees for the first 30 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. If a seller is not in the Pan-European FBA program, this benefit is applied based on the first country in which units of the new ASIN are sent. Sellers in Pan-European FBA can send inventory to fulfillment centers in any of the Amazon stores in Germany, France, Italy and Spain and get the monthly storage fee waived for the first 30 units combined across these stores. Sellers can remove of any of those first 30 units within 180 days after the first inventory-received date, with no FBA removal fees.
  11. For each Eligible Clothing, Shoes and Handbags ASIN, FBA will waive monthly storage fees for the first 100 units received at Amazon fulfillment centers, for up to 120 days after the first inventory-received date. If a seller is not in the Pan-European FBA program, this benefit will apply based on the first country in which units of the new ASIN are sent. Sellers in Pan-European FBA can send inventory to fulfillment centers in any of the Amazon stores in Germany, France, Italy and Spain and get the monthly storage fee waived for the first 100 units combined across these stores. Sellers can remove of any of those first 100 units within 180 days after the first inventory-received date, with no FBA removal fees. FBA will waive return processing fees for up to 20 units of each eligible parent ASIN. Returned items must be received at a fulfillment center within 180 days of the first inventory-received date.
  12. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  13. Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.
  14. Participation in the Fulfillment by Amazon Program is subject to the FBA Service Terms and policies in the BSA. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
  15. You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.

Promotional clicks terms and conditions

For select Sellers eligible to advertise for Sponsored Ads, Amazon will apply a single promotional clicks amount, €180, to Sellers Amazon sponsored ads account, which can be redeemed for sponsored ads.

  1. This promotion is available only to Sellers individually invited by Amazon to participate (“Advertisers”).
  2. The Advertiser must have an FBA eligible ASIN within 30 days of enrollment.
  3. The Advertiser must enroll in the Program and launch a Sponsored Products, Sponsored Display, or Sponsored Brands campaign with at least one FBA ASIN and no campaign end date to receive the first €90 (the “Qualifying Action”).
  4. The advertiser must be actively advertising at least one FBA ASIN 30 days after the Qualifying action to receive the second €90 (the “Second Qualifying Action”).
  5. Advertisers may redeem the promotion for campaigns in the following marketplaces: Japan, the United States, Germany, and the United Kingdom.
  6. If the Advertiser is enrolling in Europe (defined as the United Kingdom and Germany), the Advertiser will get one set of click credits for the region. The click credits will be applied to the first market the seller completes the Qualifying Action in.
  7. Advertisers located in (based on the country of residence entered for your account) France, Italy, Spain, and Turkey are not eligible for this promotion.
  8. Advertisers will be charged for any clicks received before the promotional clicks are applied and for all advertising that exceeds the promotional clicks amount. Advertisers can suspend or pause their ad(s) any time before the promotional clicks amount is exhausted if they do not wish to receive additional advertising charges. Advertisers are responsible for monitoring promotional clicks usage as Advertisers will not be notified once the promotional clicks amount is exhausted.
  9. Advertisers must complete the Qualifying Action within 30 days of getting their first FBA eligible ASIN.
  10. Amazon will apply the promotional clicks for the Qualifying Action to the Advertisers’ account within two weeks of completing the Qualifying Action.
  11. Amazon will apply the promotional clicks for the Second Qualifying Action within two weeks of completing the Second Qualifying Action.
  12. Advertisers can redeem this promotion once during the Promotional Period.
  13. Any unused promotional clicks will expire 30 days after they’ve been applied.
  14. Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Advertising Agreement.
  15. This offer and the promotional clicks are non-transferable, not for resale, and not redeemable for cash.
  16. This offer is void where prohibited by law and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  17. Advertiser’s use of the promotional clicks constitutes Advertiser’s acceptance of these terms and conditions.
  18. Advertisers must have a valid payment method for advertising fees on file to receive the promotional clicks.
  19. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  20. If Advertiser’s advertising account is in a different currency than the one in which Advertiser’s promotional clicks have been awarded, the actual amount of the promotional clicks may be subject to foreign currency fluctuations.
  21. Advertiser is responsible for the payment of any taxes incurred.
  22. Limit of one promotional click amount per advertiser account.
  23. Currency of the promotional clicks depends on the advertiser account.


FBA New Selection program


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