Sell on Amazon Sign In
This article applies to selling in: Germany

Changes to program policies

Listed below are upcoming changes to Amazon’s program policies.

Upcoming changes to program policies

We are making changes and additions to our program policies that apply to all sellers who use the services or features covered by these policies.

The following changes will enter into effect on November 3, 2020:

We are adding the Communication Guidelines as a new program policy. This policy includes direction on permitted message types, appropriate content, and stylistic features for clearer communication with buyers.

The following changes will enter into effect on September 30, 2020:

  • Pan-European FBA program policy: To better meet anticipated customer demand, we will automatically enable FBA inventory placement in countries for which FBA sellers have provided a valid VAT number in their selling on Amazon account. We are also making changes that will allow sellers more flexibility in their selection of countries for inventory placement as part of the Pan-European FBA program. In connection with this update, we are removing the Multi-Country Inventory Terms and Conditions from the list of program policies.
  • ASIN creation policy: We are adding rules on the creation of branded ASINs by sellers who are not associated with the brand owner.

Lastly, we are also incorporating our long-standing policies on Marketplace Fair Pricing and Intellectual Property into our program policies. Their content and scope of application remains unchanged.

This list is a summary of the changes, so we encourage you to review the updated and new program policies carefully.

A redlined version of the Pan-European FBA program policy is available here in English, German, French, Italian and Spanish.

A redlined version of the ASIN creation policy is available here in English, German, French, Italian, Spanish and Dutch.

If you have questions, reach out to Selling Partner Support. Your continued use of Selling Services after the respective date of effectiveness constitutes your acceptance of the changes.

Upcoming changes to program policies

We are making some changes and additions to our program policies that will go into effect on July 12, 2020, and apply to all sellers who use the services or features covered by these policies.

Changes to existing program policies:

  • Monitor your account health: We are adding information about your performance metrics to this policy.
  • Amazon Vine terms and conditions: The units requested by Vine Voices must be fulfilled using Fulfillment by Amazon to protect the anonymity of our Vine Voices population.
  • Category, Product and Content Restrictions: You may be restricted from selling certain types of products for various reasons, including regulatory compliance, product safety, and customer experience.
  • Product guidelines: We may offer product insurance or installment financing products on certain products sold by you or Amazon.

New program policies:

  • How products are given visibility in the Amazon store: This policy describes features of the Amazon store that help customers find, discover, and shop for products, such as the Featured Offer, Featured shopping results, product highlights (like badges) and Sponsored Ads.
  • Data access: We are adding this policy to help you find data about your sales in our stores and other relevant information.
  • Mediation policy: We are introducing mediation as an option to resolve seller disputes out of court. The new policy clarifies which disputes are eligible for this process, and explains basic rules of the process.
  • Amazon Launchpad program terms: This policy will substitute and amend the Amazon Launchpad Business Solutions Agreement Addendum. The Amazon Launchpad program terms include the terms and conditions related to participation in the Amazon Launchpad program. We introduced the possibility to fulfill your orders via Seller Fulfilled Prime, in addition to Fulfillment by Amazon. We also made the one-year commitment reciprocal for both parties (Amazon Launchpad and the selling partner).

This list is a summary of the changes, so we encourage you to review the updated and new program policies carefully.

A redlined version of the Monitor your account health policy is available here in English, German, French, Italian, Spanish and Dutch.

A redlined version of the Amazon Vine terms and conditions is available here in English, German, French, Italian and Spanish.

A redlined version of the Category, Product and Content Restrictions policy is available here in English, German, French, Italian, Spanish and Dutch.

If you have questions, reach out to Selling Partner Support. Your continued use of Selling Services after July 12, 2020, constitutes your acceptance of the updated program policies.

Upcoming changes to program policies

We are making some changes to the following program policies:

  • Selling Policies and Seller Code of Conduct: We are clarifying the limited circumstances under which sellers are allowed to set up multiple seller accounts.
  • VAT Agreement: We are making a minor clarification to this policy to reflect the United Kingdom’s departure from the European Union.
  • EU VAT Services Online Agreement: We are updating our data processing terms and allowing for the participation of additional service providers in the VAT Services on Amazon program.
  • FBA Subscribe & Save (changes effective for amazon.co.uk and amazon.de only): We are introducing a new funding structure and automatic enrollment of eligible items. Eligible, replenishable items will be automatically enrolled at a 0% base discount (i.e., no cost to sellers) and Amazon will fund a 5% customer discount for tiered deliveries when customers receive five or more items in one delivery. Sellers who want to fund a customer discount can do so at 5% or 10%, and Amazon will fund an extra 5% under the applicable conditions. Sellers can opt out at any time.
  • Amazon Renewed Global Quality Policy: We are updating quality requirements for Renewed products. Also, to improve customer experience, Renewed products (i) must be priced with a minimum 5% discount from the current featured offer on the new ASIN equivalent; and (ii) include the Amazon Renewed Program Insert, which contains general information about the Amazon Renewed Program. The changes to this policy will require participating sellers to source accessories for Apple iPhones from a list of pre-approved brands, to improve quality control.
  • We are also adding the FBA Dangerous Goods program terms and conditions as a new program policy. This policy clarifies requirements regarding product eligibility, shipping requirements and storage limits applicable to the FBA Dangerous Goods program in Europe. Refer to the help page for more information.

These changes will enter into effect in 15 days, i.e., June 15, 2020.

The above list doesn’t include all of the changes, so please review the updated program policies carefully.

A redlined version of Selling Policies and Seller Code of Conduct is available here in English, German, French, Italian, Spanish and Dutch.

A redlined version of VAT Agreement is available here in English, German, French, Italian, Spanish and Dutch.

A redlined version of EU VAT Services Online Agreement is available here in English, German, French, Italian and Spanish.

A redlined version of FBA Subscribe & Save is available here in English and German. (changes effective for amazon.co.uk and amazon.de only)

A redlined version of Amazon Renewed Global Quality Policy is available here in English, German, French, Italian and Spanish.

If you have questions, reach out to Selling Partner Support. Your continued use of Selling Services after June 15, 2020, constitutes your acceptance of the updated program policies.

Upcoming changes to the Amazon Business invoicing policy

We are making changes to the Amazon Business invoicing policy. From March 20, 2020, the Amazon Business invoicing policy will no longer allow you to use the Buyer-Seller Messaging Service to provide invoices and credit notes to Amazon Business customers.

Business customers have indicated that they prefer to be able to download invoices from their account rather than receiving them as email attachments. To ensure the best customer experience, you will be required to provide downloadable invoices and credit notes via the VAT Calculation Service or by uploading them on Seller Central - either manually via Manage Orders or automatically through a third-party solution.

Upcoming changes to program policies

We are making some changes to the following program policies:

These changes will enter into effect in 15 days, i.e., March 17, 2020.

We ask you to review the updated program policies carefully.

A redlined version of Monitor your account health is available here in English, German, French, Italian, Spanish and Dutch.

A redlined version of Trademark usage guidelines is available here in English, German, French, Italian, Spanish and Dutch.

If you have questions, reach out to Selling Partner Support. Your continued use of Selling Services after March 17, 2020, constitutes your acceptance of the updated program policies.

Vine Agreement

We are adding the Amazon Vine Agreement to the Program Policies page on December 11, 2019. Amazon Vine can help you to generate insightful and trustworthy customer reviews for your product with a registered brand. The program is open to selling partners with a registered brand. Please go to the help page for more information.

You can access the addition to the Program Policies here for more information.

Sign in to use the tool and get personalized help (desktop browser required). Sign In


Was this article helpful?
Thank you for your feedback
What can we improve? (Optional)
1000
(Optional)
1000
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates