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This article applies to selling in: Germany

Introduction to pet food

A pet food is any product intended for the oral feeding to pet animals including dry pet food, wet pet food, pet supplements, and dog chews. To ensure pet food is safe for use, there are many different requirements for the composition and presentation. Pet food composition vary according to its purpose of use that can be either complete pet food or complementary pet food. While there is no legal definition for ‘pet supplement’ in the EU and the UK laws, the term refers to complementary pet food or dietetic pet food products offering additional nutrients or functional ingredients.

Pet food mandatory labeling details shall appear on the physical label and most of the information must also appear on the detail page, through the detail page text and/or images for distance selling. All mandatory pet food labeling information must be provided at the time of delivery.

Below is an overview of the key requirements for the labeling of pre-packed pet food. Ensure that you have read the legislation and complied with all the relevant requirements. This help content does not constitutes legal advice.

  1. Pet food - EU labeling requirements

    1. Multipack labeling of pet food in the EU
    2. Presentation of label information of pet food in the EU
    3. Claims on pet food in the EU
    4. Additional resources for pet food in the EU

  2. Glossary

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