This page provides details for the following referral fee changes, promotions and launch of new services for 2021:
These changes to Amazon referral fees in Europe take effect on June 8, 2021 and will be applicable across our Amazon Europe stores, except where otherwise stated. All referral fee changes stated below are inclusive of digital services tax (DST), wherever applicable.
The referral fee will be decreased from 15% to 9% for the portion of the total sales price above €50 and will remain unchanged at 15% for the sales price up to and including €50. For example, on an item with a total price of €100, the referral percentage will be 15% on the first €50 and 9% on the remaining €50, resulting in a total referral fee of €12 (€50*15% + €50*9%).
The referral fee will be increased from 12% to 13% for DIY & Tools selection across all sales prices.
The referral fee promotion, which reduces the referral fee from 15% to 7% on the portion of total sales price greater than €45 for Clothing, Shoes and Bags sold through FBA and Seller Fulfilled Prime, was originally scheduled to end on April 30, 2021. This promotion has been extended until March 31, 2022.
Effective April 1, 2021, we created a new Cycling Accessories in category. The new category will lower the referral fee on Cycling Accessories to 8% and keep the referral fee unchanged for other Sports & Outdoors products at 15%.
Starting July 20, 2021, in addition to standard category referral fees, products sold within the Amazon Renewed program will be charged a Renewed program fee depending on category. Renewed cell phone devices and unlocked cell phones will be charged 2% on top of standard category referral fees. All other Renewed products will be charged 1% on top of standard category referral fees.
Amazon has identified a subset of accessories that are specific to cycling. ASIN’s listed under these categories will be included under the Cycling Accessories category.