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This article applies to selling in: Germany

About Amazon Outlet

Amazon Outlet is becoming the go-to place for customers to shop for markdowns, overstock deals, and clearance products. Outlet’s wide selection includes everything from automotive products and electronics to clothing, toys and more. For sellers, Outlet deals and sales can help increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees.

Amazon Outlet allows you to review deal recommendations in the Manage Excess Inventory tool in Seller Central. You can also create deals in the tool to be featured on the Outlet page once approved by Amazon.

How Outlet deals work

Sellers submit promotional offers with a minimum discount of 20% via the Create Outlet deal link in the Managed Excess Inventory tool. Selected deals are featured on the Outlet page for a fixed period of two weeks. There are no additional fees for Outlet and only standard fulfillment and referral fees apply. The required discount will vary based on customer demand and other factors.

To be eligible for Outlet, you must have a Professional seller account, and an overall rating of at least 3.5 stars.

For ASINs to be eligible for listing on Outlet, they must meet the following criteria:

  • Have inventory in Amazon fulfillment centers for at least 90 days.
  • Have more than 10 units of inventory on-hand.
  • Have a sales history.
  • Be in new condition.
  • Have a product rating of at least 3 stars or no reviews.
  • Not be currently enrolled in Subscribe & Save.
  • Not be currently enrolled in another Deal promotion.
  • Not have been on Outlet deals in the past 60 days.
  • Comply with Amazon’s customer product reviews policies and price policies.

On the Manage Excess Inventory page, you can see which of your eligible products Amazon has recommended for Outlet, based on customer demand and other factors. A message under the item’s current price will show whether it is Outlet deal eligible (submit by creating an Outlet deal). Additionally, the drop-down menu to the right of the Buy Box Price should automatically default to "Create Outlet deal."

Note: Not every eligible product will get an Outlet recommendation from Amazon. We evaluate ASIN eligibility regularly, so a recommendation you see today may not be recommended tomorrow. Products featured as Outlet deals will not become eligible for Outlet again for 90 days after the deal ends. Updating your product settings may help improve our recommendations and allow for your product to be chosen again. (Click Customize SKU settings in the drop-down menu next to your ASIN on Manage Excess Inventory).

How to create and manage an Outlet deal

To create an Outlet deal, follow these steps:

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.
  2. Next to “Show recommendation by:” click Create Outlet Deal to filter the eligible selection.
  3. From the drop-down menu to the right of the eligible item, select Create Outlet deal.
  4. In the pop-up window, enter your Outlet deal price in the box next to the Outlet deal price. Your price must be less than or equal to that maximum price.
    Note: The deal price takes into consideration the lowest price charged by sellers offering the product in new condition. The deal price may fluctuate if the product’s current sale price changes before the deal starts. After the deal begins, Amazon may cancel it without notice if the product’s sale price rises above the maximum deal price.
  5. Review the start and end dates for your Outlet deal.
  6. Click Submit.

The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is €x, change your deal price so it is less than or equal to the maximum.

When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will automatically change back to the price it was before the promotion.

If you raise the price above the maximum deal price during your Outlet promotion, the deal will be canceled. Your eligibility to participate in future Outlet deals may be affected.

Note: Not all Outlet deal submissions will be approved. If your deal is approved, we will send you an email. We encourage you to review your Outlet Deals report on the Friday after you submit your deals. To find the report, select Fulfillment from the Reports drop-down menu in Seller Central. The Outlet Deals report will be in the list on the left-hand side of the page under Sales. You can also access the report from the Manage Excess Inventory page by clicking Check status in Outlet Deals report under the price for submitted ASINs.

How to check the status of an Outlet deal

You can check your deal submission results, deal start and end dates, and deal status in the Outlet Deals report.

  1. From the Reports drop-down menu in Seller Central, select Fulfilment by Amazon.
  2. Under Sales on the left-side navigation, select Outlet Deals.
You can also access the report from the Manage Excess Inventory page by clicking on Check status in Outlet Deals report under each submitted ASIN’s current price.
Note: If a report is not generated for the ASIN immediately, allow up to 24 hours before requesting another one. You may also expand the length of the Event Date (for example, last 3 days or last 7 days).

How to cancel an Outlet deal submission

You can cancel an Outlet deal submission before Amazon completes its review.

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.
  2. From the drop-down menu to the right of the eligible item, select Create Outlet deal.
  3. Change the price and click Submit.
  4. Click Cancel Outlet deal.
Note: If you want to cancel an Outlet deal that has already started, first check the status of your deal on your Outlet Deals report and then contact Selling Partner Support.

Combined Outlet deal and coupon discount

Outlet deal discounts can be combined with coupons you are offering on that product at the same time. For example, if your Outlet deal offers a 50% discount on a €100 ASIN and you also have a 5% off coupon running at the same time for the same ASIN, the total discount would be €55.

  • Standard price: €100
  • Outlet deal discount: 50%
  • Coupon discount: 5%
  • Total discount: (100 x 0.5) + (100 x 0.05) = €55

Outlet best practices

  • Remove pricing rules for an ASIN before registration. Pricing rules may prevent the price of the ASIN from dropping automatically. Such deals are removed from Outlet, and may result in all Outlet recommendations being suppressed in the future for the account.
  • Use high quality images. Products with sufficient overstock inventory and high quality images may be featured in our marketing campaigns at an ASIN level. Individual ASINs highlighted by Outlet deals have a higher sell-through rate.
  • Combine Outlet deals with coupons to improve conversion.
  • Consider discounts higher than the recommended rate.
  • Do not submit an Outlet deal if you are unsure about running the deal for two full weeks. There is no quantity limit or self-service way to stop the deal once it starts.
  • Discount sibling variations, even without an Outlet deal recommendation.

Frequently asked questions

I clicked the Create Outlet deal button on the top of the Manage Excess Inventory page, but no deals appear. Why?

The Create Outlet deal button is a recommendation filter that will remain on the Manage Excess Inventory page even if there are no deals currently eligible for Outlet.

Why was my Outlet deal submission not approved?

The reasons for Amazon not approving an Outlet deal submission include but are not limited to the following:

  • The ASIN is already scheduled for another deal that overlaps with the Outlet deal schedule, such as Lightning Deals.
  • The product images do not follow category guidelines. See Product image requirements for more information.
  • The customer review rating is below three stars.
  • You ran out of stock for the ASIN.
  • The maximum deal price requirement changed due to price fluctuations.

Why cannot I find my ASIN on the Outlet homepage?

Before looking for your ASIN on the Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Outlet. If the status is Running, your ASIN should appear on Outlet.

To search for your ASIN on Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.

The placement of products on Outlet is based on customer preference.

If you still cannot find your deal, it may have been removed after approval for not meeting guidelines.

Why was my Outlet deal removed after approval?

Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:

  • Pricing:
    • Your deal price became higher than the maximum deal price. The maximum deal price takes into consideration the lowest price from any seller with an offer on the product in new condition. The offer prices from other sellers may have changed.
    • Your approved deal price is not the Buy Box winning price.
    • The current sale price changed before the deal started, possibly resulting in the deal price being higher than the current sale price.
  • There is no remaining new inventory.
  • The product rating fell under the current minimum threshold.
  • Your product images do not follow product image requirements.

May I limit the quantity for Outlet?

No, you may not limit the quantity for Outlet.

Where can I find the performance report for my participating ASIN?

You can view the performance of your participating ASIN by tracking it during its deal runtime.

  1. From the Reports drop-down menu in Seller Central, select Fulfillment.
  2. Under Sales on the left-side navigation, select All orders.

You can check the runtime of your deal through the Outlet Deals report.

  1. From the Reports drop-down menu in Seller Central, select Fulfillment.
  2. Under Sales on the left-side navigation, select Outlet Deals.

Will pricing rules on my ASIN affect my participation in Outlet?

To ensure the price drops automatically on your deal’s scheduled start time, please either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet Deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be canceled without notice.

To pause your pricing rule, go to the Pricing tab on Seller Central and select Automatic Pricing from the drop-down list. Select Take Action Pause Rule. You can resume a paused rule at any time by selecting Take Action Delete Rule. To permanently delete a pricing rule, go to the Automate Pricing homepage, then click Take action Delete Rule.

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