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This article applies to selling in: Germany

Prime Day Small Business Promotions FAQ

What is the Prime Day small business promotion?

From June 21, 2022, through July 11, 2022, Amazon will offer eligible customers an opportunity to win amazing prizes in our all-new, “Support Small Businesses to Win Big” sweepstakes. The sweepstakes is free to enter. Once registered, for every €1 a customer spends on eligible small business products, they will receive one additional entry in the sweepstakes.

To make it easier than ever for customers to support small businesses selling in Amazon’s store, we have a curated a selection of products from small, German brands and artisans in a dedicated storefront within Amazon.

Additionally, we're always looking to invent new ways for our customers to discover and support small businesses in their communities and this Prime Day we are excited to test a new Small Business badge that identifies products from small business brand owners and artisans.

Who is funding the small business sweepstakes?

This sweepstakes is fully funded by Amazon to connect customers with local innovators, artisans, and entrepreneurs.

Will the Prime Day small business promotion cost me anything?

No, the prizes are funded by Amazon as part of its ongoing commitment to supporting small businesses.

Do I have to run deals in the lead-up to Prime Day to be part of the small business promotion?

No.

How can I tell if my products are included in the Prime Day small business promotion?

If your products are included in the promotion, you were sent an email on June 21, 2022, with a link to view your promotion-eligible products. You will also find the Small Business badge on the detail page of your promotion-eligible products.

How did you determine which products and businesses to include in the promotion?

We follow the European Commission’s definition of small business. Small businesses are eligible for the Small Business sweepstakes if they are registered withBrand Registry or participate in the Handmade program. The specific products eligible for the sweepstakes are from small business brands and artisans based in Germany.

Why are only some of my products included in the Prime Day small business promotion?

Small businesses included in the promotion are German brand owners and artisans. The specific products featured in the promotion are small business brands from Germany.

Why are only German brands and artisans included in this promotion?

Just as our own commitment to small businesses has never been more steadfast, we know that right now, more than ever before, our customers want to support businesses in their communities. We believe customers will enjoy shopping the wide range of unique small business products available from local brands and artisans in our store.

How do you determine which small businesses are brands?

Brands included are registered in Amazon’s Brand Registry. Amazon Brand Registry is a free service that helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.

Why aren’t my deals featured on the Prime Day small business deals page or in the Amazon small business store?

Small businesses included in the promotion are German brand owners and artisans. The specific products featured in the promotion are small business brands from Germany.

My brand is included in the Prime Day small business promotion and I don’t want it to be. Can you remove my products from the promotion?

As a reminder, this sweepstakes is funded by Amazon at no cost to you. If you still do not wish to participate in the promotion, please contact us through Seller Central and we will remove your selection from the promotion, which may take up to 24 hours to reflect on the website.

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