Customer Service by Amazon for seller-fulfilled orders

What is Customer Service by Amazon (CSBA)?

Customer Service by Amazon is a paid service where Amazon takes care of customer service on your behalf for your seller-fulfilled orders. We will direct customer inquiries for these orders to Amazon Customer Service so that you do not need to handle them yourself. At this time, CSBA is available as a free trial to select sellers on an invitation-only basis.

CSBA benefits

CSBA improves the customer experience by providing a 24-hour, high-quality customer service throughout the year.
CSBA supports customers in the marketplace-supported language via phone, instant message, and email.
CSBA's high-quality customer service can help you reduce A-to-z Guarantee claims, Order Defect Rates (ODR), and negative reviews.
CSBA can help you remove your customer service burdens by managing customer service in response to changing demands (for example, during the holiday period).
CSBA saves time and can reduce your customer service cost.

CSBA requirements

To use CSBA, you will need to do the following:

Agree to the Customer Service by Amazon Terms & Conditions.
Be registered as a professional seller in good standing on Amazon.
Reply to CSBA inquiry. Amazon Customer Service will answer customer inquiries without requesting your input as much as possible. However, in some cases, CSBA will reach out to sellers for additional information. Sellers are required to reply to CSBA inquiry within 24 hours (including weekends and holidays). Otherwise, CSBA will handle the customer inquiry using its judgment to best serve the customer. Amazon Customer Service will communicate with sellers in German or Chinese.

Return and refund policy

Amazon Customer Service will follow standard Amazon return policies for handling customer inquiries. To ensure a consistent experience for customers, Amazon requires CSBA sellers to set return policies that are at least as favorable as the Amazon return policies. CSBA sellers with superior return or refund policies that provide a better customer experience than Amazon's return policies should update their return policy page. Once CSBA approves the seller's return policy, the CSBA team will follow the terms set by the seller to proceed with return or refund requests pertaining to MFN orders.
Out of country CSBA sellers are required to follow the information on the Customer returns for international sales page.

Opt-in or Opt-out of CSBA

How do I opt-in to CSBA?

On Seller Central, go to Account Info.
In the Your Services section, select Manage.
In the You are signed up for section, select Ready to Opt-in.
This will redirect you to the opt-in page with information about the CSBA service.
Select Opt-in Now.
Once you enroll, you will be able to view this service as Active under the Your Services section.

At this time, CSBA is an invitation-only program for existing sellers. If you are interested in CSBA, click here.

Important: Once you opt-in, CSBA service will start within an hour. Customer inquiries for orders placed prior to your CSBA enrollment will not be covered by CSBA.

How can I opt-out of CSBA?

In Seller Central, go to Account Info.
In the Your Services section, select Manage.
In the You are signed up for section, select Opt-out of CSBA next to Customer Service by Amazon.
Select Opt-out now.

Important: You can choose to register again for CSBA later. However, once you opt-out, you will need to handle all customer queries for any new self-fulfillment orders. Existing orders will continue to be handled by Amazon.

Frequently asked questions

What kind of customer inquiries are not included in CSBA?

CSBA provides customer service for all post-order queries for your self-fulfillment orders except queries related to Invoice and Product Customization. CSBA does not provide customer service for pre-order customer inquiries. To handle these types of inquiries, use the Buyer-Seller Messaging Service.

Do I need to handle Buyer-Seller Messages after using CSBA?

Yes, you still need to answer pre-order inquiries or Fulfillment by Amazon (FBA) order related inquiries in the Buyer-Seller Messaging Service. CSBA only supports post-order queries for your self-fulfillment orders. If a customer contacts you for a self-fulfillment order related inquiry, transfer it to the CSBA team and they will handle it on your behalf. Sellers based in Germany can contact the CSBA team at csba-de2de@amazon.de and sellers based in China can contact csba-cn2de@amazon.de.

How will CSBA handle customer inquiries?

CSBA will provide high-quality, real-time customer service by Amazon through phone, instant message, and email channels. In some cases, the CSBA team will need to work with you to find a resolution and reply to the customer. Our commitment to the customer is typically within two days.

How will CSBA handle returns?

CSBA will use the standard Amazon return policies to handle customer returns. Out of country sellers are required to follow the Customer returns for international sales when addressing returns and refunds.

How will I receive communication from CSBA?

You will be able to receive and reply to messages from the CSBA team in your Case Log in Seller Central. You will also receive CSBA notifications in your default email address in your Seller Central account.

How will CSBA answer product related customer inquiries?

CSBA will try to answer a customer inquiry based on information available on the product detail page. If we cannot solve a customer's inquiry, we will send a message to your account via Case Log for further assistance. We encourage you to review and update the product detail page regularly to ensure the quality of the content when viewed by customers and customer service.

Whom should I contact if I have questions about CSBA?

You can contact Selling Partner Support (SPS) from Contact Us on Seller Central.

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