Last April, we announced the FBA New Selection program, and since then, over 20,000 enrolled sellers have sent new-to-FBA ASINs to our fulfillment centers.. Given the positive feedback we’ve received from many of you, we are expanding the program for 2021.
The new benefits mentioned below went into effect on April 1, 2021. FBA New Selection program benefits apply to Amazon stores in United Kingdom, Germany, France, Italy and Spain.
We have expanded the scope of the program to include oversize ASINs in addition to standard-size ASINs. For up to 30 units per new parent ASIN, we now provide free storage for up to 90 days and free removals for up to 180 days for eligible oversize products.
We have removed the 500-ASIN limit, allowing an unlimited number of eligible, new-to-FBA ASINs to qualify for program benefits.
For eligible new parent ASINs, we have extended the free storage and removal benefits from 50 units to 100 units and increased the storage fee waiver duration from 90 days to 120 days. In addition, we have extended eligibility for the customer returns processing fee waiver from 120 days to 180 days, and the waiver now applies to 20 units instead of 50 units per new parent ASIN.
For eligible new-to-FBA sellers who enroll in the New Selection program, we now provide €180 in sponsored ads promotional clicks and free campaign creation.
*All fee waiver benefits are tracked from the date the ASIN is first received at a fulfillment center.