If you are enrolled in Seller Fulfilled Prime and the Prime badge does not appear on Amazon,
follow these steps to troubleshoot the issue:
Confirm your SKU or ASIN is not displaying a Prime badge on the product detail page when
viewing with a Prime customer account.
If you turned the Prime badge off, confirm that the Enable/Disable
Prime option is on by going to Settings,
Shipping Settings, General Shipping
Settings, and then Control Prime order
Note: Amazon might have temporarily disabled the Prime badge. In such
cases, a notification is sent to the official email address with the
Find your ASIN in your inventory and check which template it is assigned to. Verify that
the ASIN is assigned to a Prime template.
If the ASIN is assigned to a Prime template, confirm the region for which the Prime
badge should show is included as part of the Prime regions in your template.
Review the delivery promise for your offer. In some cases, we may remove the Prime badge
when the delivery time does not meet Prime customers’ expectation of fast delivery
If you still need help, contact Seller Support.
Prime badge does not show on my SFP Small and Light offers
Small and Light offers will no longer display the Prime badge. The change is meant to
improve the customer experience by clearly communicating delivery promises. Small and Light
items continue to be Prime eligible and display a “FREE Delivery” message. The change
applies to offers from both Amazon and sellers.
Even though Small and Light offers will no longer display the Prime badge, the offers will
still be considered Prime. Customers will still receive the benefits of Prime: guaranteed
delivery date, award-winning customer service by Amazon, and hassle-free returns.