Part Finder is a search tool that allows customers to find parts that fit their specific
vehicle. It simplifies the search process for customers so they can view products across
thousands of compatible part types and vehicles. Part Finder increases the visibility of
fitment-specific products by boosting their ranking in search results and ensuring that the
listing surfaces on Amazon websites.
How the Part Finder tool works
Amazon's Part Finder tool works through a stripe at the top of the Car & Motorbike
category page. It allows customers to enter details of their car including make, model,
vehicle, and engine type. The stripe on the detail page of the ASIN will be red if the
product does not fit a customer's vehicle and green if it does.
Click here to see how customers experience Part Finder.
Note:
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If an ASIN is not included in the Part Finder
tool, it will not be shown in the product list of the fitment-specific page for the
customer's vehicle. Also, the stripe on the detail page will be gray.
-
Amazon does not allow fitment information
like car brands in the title of the ASIN because this can lead to a negative customer
experience, and it may cause conflicts within the Part Finder tool. Therefore, if an
ASIN is not included in the Part Finder tool, the only way to communicate fitment
information to customers is through the description on the detail page of an ASIN.
How to add your product information to
the Part Finder tool
Option 1:
Sellers can directly integrate their fitment information into Part Finder by uploading
inventory
files with the following attributes:
-
vehicle_fitment_standard: Use this column to indicate which
database the fitment information relates to, KBA (German Statutory body vehicle
identification code- combination of HSN & TSN number) or TecDoc (standard if you are
uploading Ktypes). Currently we accept linkage information in either the KBA or Ktype
(Vehicle Identifier of TecDoc) form. If you are providing KBA information, enter "KBA"
in this column. For Ktype information, enter "TecDoc". Currently, these are the only two
values that will be accepted in this attribute.
-
vehicle_fitment_code: Use this attribute to indicate which
vehicles should be linked to the ASIN (that is, the KBAs or the Ktypes), separated by
commas. Example: 0035AFR, 0005381.
Note: There is a character limit of 2,000 characters
on this attribute. This equals approximately 350 vehicle links.
-
vehicle_fitment_note: This attribute can be read from inventory
files on an ASIN level, but not on the vehicle engine level (for example, if you enter a
note for an ASIN which fits 10 cars, then the same note will be applied to those 10
cars).
Option 2:
My Vehicle Fitments page on seller central
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Go to the My Vehicle Fitments page on seller central.
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Click Add ASIN.
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Select Type (ASIN/SKU) under Product ID type.
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Enter the corresponding ID number (needs to be and ASIN/SKU from the seller’s
inventory).
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Select Make & Model(s) & Vehicle Types & Vehicle Position (Optional).
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You can add only one make at a time. If your part fits more than one make (For Example,
it fits BMW and Audi), first select BMW and select all vehicles it fits. Then save and
submit the information. Go back to My Vehicle Fitments page.
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Click Edit for the car part you just entered (this page will show all ASINs for which
you have entered data).
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Click Create Template (each template is for one make although you can use more than one
template per make if you cannot fit all models of a particular make in one template).
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Select Make & Model(s) & Vehicle Types & Vehicle Position (Optional).
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Type in Engine Level Note if needed (when the specific part fits only some
engines).
How to add fitment data to multiple ASIN
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Go to My Vehicle Fitments page on seller
central.
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Click Bulk Upload.
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Click Browse if you have the file ready or download sample file by clicking CSV sample
file.
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Select the .xml or .csv file as according to the template left.
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Click Upload File (after filling file).
How to fill the bulk upload file (the excel comma separated values (CSV)
format)
The file has the following six columns:
Column |
Description |
Action |
This column has two values:
-
A – add information for an ASIN
-
D – delete information for an ASIN
|
ASIN |
ASIN for which information is given |
VehicleID |
This is the alpha numerical code which can be either Ktype/KBA e.g 34532 for
Ktype which is only numbers or KBA (e.g 045F123) which is a 6-7 alphanumeric
character code. If an ASIN has multiple Ktype/KBA enter each in separate
row.
|
vehicleIdType |
If the previous column is a Ktype use KTYPE if its KBA use KBA |
Note (Optional to fill but the column header needs to stay) |
This is any extra information about the car part and the particular car model
(Ktype) such as a brake pad fits in the back axle of the car. |
Original Equipment number for the product (Optional) |
Put the OE number of the product.
The OE Number should have both the OE make ( BMW, Toyota) and the OE part
number this product is an equivalent of.
The OE Make and the part number have to be separated by “%” (BMW%2317788).
Multiple OE numbers can be provided by separating OE numbers by “|”
(BMW%12377188|Toyota%6677991).
|
Note:
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DO NOT miss any column header.
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Use all headers even if sellers does not have any information below it.
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DO NOT change the column name.
Save the file as CSV (Comma Separated Values) file and upload.
If you want to include an ASIN in Part Finder across several marketplaces, you will need
to upload separate inventory files for each marketplace. Part Finder is available on
Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es.
Fitment information can be included for the following part types:
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Car Parts
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Car Mats and Accessories
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Car Seat Covers
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Wheel Rims
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Custom-Fit Roof Racks
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Custom-Fit Rear Racks
Additional relevant Product
Information
Sellers are recommended to add other important product attributes through the inventory
files:
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Brand
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EAN (European Article Number)
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Product part number
-
Equivalent OEM (Original Equipment Manufacturer) number (This field should always be
represented as Make%Number (Example: BMW%123888448) without any special characters.
Usually a part would have many equivalent OEM part numbers. Provide at least one upto a
maximum number of OEM Part Numbers which the field would take in Excel.)
Processing time
You can expect your information to take one to five business days to display on the Amazon
website. If your listing information is not showing after five days, contact Seller
Support.