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This article applies to selling in: Germany

Create a coupon

To create a coupon, follow the steps below:


  1. Go to Advertising, and then select Coupons.
  2. Click Create a new coupon on the dashboard.
    Note: If this is your first coupon, click Create your first coupon.
  3. You can choose to create one coupon at a time, or create coupons in bulk by using a spreadsheet. To create one coupons at a time, follow the steps below. To create coupons in bulk, follow the instructions in How to create coupons in bulk section.
  4. Using the menu on the left hand side, search for the products you want to add to the coupon and click Add to coupon. The products you added to your coupon will move to the right hand side of the screen. If there are any variations you would like to exclude from the coupon, click Show variations in the related product's box, find the variation you would like to remove and click Remove. When you finish selecting the products you would like to add, click Continue to next step.
  5. Choose between Percentage Off and Money Off discounts. Enter the discount you would like to offer. This value has to be a percentage for Percentage Off and a EUR amount for Money Off discounts. The minimum and maximum discounts for coupons are 5% and 80% respectively.
    Note: Percentage Off and Money Off coupons will be combined with discounts from other promotions that are running at the same time, including Lightning Deals, Promotions, Sale Price and Business Price. For example, if a Lightning Deal offers a 20% discount on a €100 ASIN and that same ASIN also has a 5% off coupon running at the same time, the 5% off discount from the coupon will combine with the 20% discount from the Lightning Deal. This will result in a total discount of €25.

    Standard Price: €100

    Lightning Deal Discount: 20%

    Coupon Discount: 5%

    Total Discount: (100 * 0.2) + (100 * 0.05) = €25

    Please note that increased discounts for customers can also occur if you reactivate a coupon before its official expiry date has been reached, or if you add an ASIN into a new coupon while this ASIN is still included in a coupon that has not yet reached its official expiry date; the discounts from the different coupons are combined.

  6. Set a budget for your coupon. For details, see How do coupon budgets work? Click Continue to next step.
  7. Select a title, start date and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. For details, see How does coupon targeting work? Click Continue to next step.
    Note: The earliest a coupon can go live is 6 hours after creation. Coupons created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your coupon to make sure it offers a good value to our customers. We currently do not allow the creation of coupons more than 6 months in advance (Start date of coupon cannot be more than 6 months from the day of creation).
  8. Review your coupon. If everything looks right, click Submit coupon.

Adding products: You can add up to 200 parent ASINs to one coupon. To help provide a better customer experience, select products within the same sub-category, price level, or product group. For the products where you are winning the Buy Box, your coupon offer will be more visible throughout the site.

Editing a coupon: Approximately 6 hours before the start time, your coupon will be locked down. At this time, our systems run validation rules on your coupon to make sure it offers a good value to our customers. Once locked down, you will not be able to make any changes to your coupon until it goes live. After the coupon goes live, you can increase your budget or extend the duration (up to 90 days maximum).

Cancelling a coupon: At any time, you can cancel any of your coupons by clicking the Deactivate button on your dashboard.

Note: Cancellations might not be immediate and customers who have already clipped your coupon before cancellation will be allowed to check out until the official expiry date of the coupon. Increased discounts for customers can also occur if you reactivate a coupon before its official expiry date has been reached, or if you add an ASIN into a new coupon while this ASIN is still included in a coupon that has not yet reached its official expiry date; the discounts from the different coupons are combined.

Important: Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
Note: As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).

Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge.

Advertise (Optional)

After you submit your coupon, you will have the option to create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase page views. Learn more about Sponsored Products eligibility and Sponsored Products for Coupons.

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