In many product categories, you have the option of providing a Recommended Retail Price (RRP) or a Manufacturer’s Suggested Retail Price (MSRP) which is the recommended or suggested retail price of a product set by the manufacturer. Providing a RRP will help customers understand the value of your offer. This RRP may be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.
If you do not have an RRP that meets these criteria, please leave the field blank when adding a new product. If Amazon cannot verify the RRP you provide, we may not use it.
If we consider that an RRP or saving message displayed is misleading to customers, we reserve the right to stop displaying the RRP at any time to protect our customers.
A Was price may display in several places, including the product detail page, and search results for your products, to show savings to customers. The Was price is determined using historic prices paid by customers for the product on Amazon store, excluding promotional prices.
For price reduction announcements, like limited time deals, we display the Lowest Recent Price of the product on Amazon store in the past 30 days prior to the application of the price reduction. The Lowest Recent Price may be displayed in several places, including the product detail pages, deals page and search results for your products, to show savings to our customers.