In many product categories, you have the option of supplying a reference price, such as a Recommended Retail Price (RRP). The RRP might be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.
If you don't have a RRP that meets these criteria, please leave the field blank when adding a new product. If Amazon cannot verify the RRP you provide, we may not use it.
The strikethrough price displayed for your Deal should display the price at which you made substantial sales of the product. If we consider that the Deal discount displayed is misleading, we reserve the right to cancel your Amazon Deal at any time to protect our customers.
You discounts must respect any legal minimum and maximum durations. For some of our European Marketplaces this is a maximum of 30 calendar days. Allow intervals in-between discounts to ensure a good customer experience.