B2B Central provides a focal point for you to understand, manage, and grow your business-to-business (B2B) channel on Amazon. Click the down arrow in the upper right corner of any of the widgets to Minimize, Rate, or Refresh the widget.
Access B2B Central through the B2B tab in your Seller Central account.
There are several widgets on B2B Central. This Help page focuses on the Sales Snapshot and Business Action Center.
The Sales Snapshot allows you to view the growth of your B2B
sales from registered Business Customers (B2B) in contrast with that of non-registered
Business Customers (non-B2B).
Select the B2B, and
Non-B2B, boxes below the graph to view the different
segments of your business.
the Compare to last year box to view your sales from the
selected time period last year for each segment
Use the Sales, Units, and time range buttons to customize your sales data on the
graph and the underlying table.
View in Business
Reports, to dive deeper into your sales history.
business customers have registered as businesses with Amazon. They have exclusive access
to your Business Prices, Quantity Discounts, and Business Profile. You can have
purchases from businesses that have not yet registered on Amazon Business. These sales
will be included in the Non-B2B segment.
B2B Performance by Industry
This widget shows you the breakdown of your B2B sales by the industry and sub-industry
segments of the buyers. We use both internal and external data sources for segmentation of
data on business buyers.
View the Year-over-Year (YoY) growth, Sales, Orders, Units, and Average Order for each
Industry and sub-industry.
Click on any Industry to expand the widget and view the sub-industry metrics.
Hover over the donut chart to view the segments sales, units, orders, and percentage
of overall sales.
Use the Sales, Units, and
time range buttons to customize your sales data on the graph
and the underlying table.
Other represents your sales to businesses that have not yet
Note: The Average Order column shows the average sales per order and
average units per order from your B2B customer segments. Use this information to compare the
average historical value of your B2B customers on Amazon.
Business Action Center
The Business Action Center displays tasks that are relevant to
your B2B business. Each task in the list includes both, a button that links to the relevant
page on Seller Central and a Dismiss button. Click the button to
complete that task on a different page.
Tasks can take up to 48 hours to disappear from the Business
Action Centre if you complete them in their native location on Seller Central, instead of in
the Business Action Centre.
Note: Clicking Dismiss removes the task
from your Business Action Centre. However, you will still be able to complete the task on
its primary page on Seller Central.
Tasks appear in the order in which they come in. Use the
Sort By drop down at
the top to view your tasks by the time remaining to complete the task.
Some tasks have expiration times, while others do not. Use
the Showing drop down
to filter the Business Action Center by individual task types.
Note: If you leave a task in the Business Action
Center without taking action, it will automatically disappear when the task
Check back on the Business Action Center frequently for new tasks
to complete on Amazon Business.