Build International Listings

The Build International Listings tool helps you create and update offers from a single source store to one or more target stores. You save time and effort by managing offers in one store. From that source store, the tool will update eligible offers and prices in the target stores based on settings that you specify and the currency exchange rates.

Build International Listings works within a region where there are multiple stores, such as in the EU or North America, and across regions when you have connected them by linking accounts.

Watch this seller university video to learn how to use build international listings (BIL) tool

Build International Listings performs the following automated tasks:

• Creates offers from a source store to a target store where the same ASINs already exist in both stores.
• Attempts to translate and create product detail pages in a target store.
• Synchronises the offer prices in target stores based on the price you set in the source store and your price rules.
• Adjusts prices periodically to reflect currency conversion fluctuations in the target stores' currencies. The frequency of these updates might vary from daily to weekly. These updates will not show changes of less than 1%.
• Adds or deletes offers in the target stores when you make changes to eligible ASINs in the source store.

Build International Listings does not:

• Guarantee the creation of new product detail pages.
• Synchronise offers for used products when there is a condition note.
• Synchronise inventory in the following cases:
  • FBA offers of connections between North American stores – for example, the US and Canada.
  • FBA and seller-fulfilled offers of connections between stores in different regions – for example, North America and Japan.
  • FBA offers of connections between the UK and the EU.
    Note: Starting in October 2021, fulfillment from the UK to the EU will reopen via the European Fulfillment Network. Eligible offers will become active in phases throughout the calendar year. For more information, go to European Fulfillment Network between the UK and the EU.
• Remove offers in the target store when the offer becomes inactive in the source store.
• Check that your products comply with applicable laws and regulations across all stores.
  Note: The easiest way to see if Amazon is translating a product detail page is to visit the Build International Listings dashboard. For more information, see Global Offer Manager.

1. Verify that you meet the seller requirements:
   • Professional selling account.
   • European Unified Account if using Build International Listings in the EU.
   • North America Unified Account if using Build International Listings in North America.
   • Linked accounts between regions if using Build International Listings across regions.
   • Accounts in good standing in the stores to be connected.
     Note: The easiest way to tell whether you have a Unified Account or linked accounts is to click the store switcher at the top of your selling account and see whether other stores appear.
2. Verify that your offers meet the following requirements so they can be connected and synchronized:
   • An ASIN must have an active offer in the source store.
   • A product must comply with all applicable laws, and not be prohibited in the target store.
   • A seller must be approved for restricted products or categories.
   Note: You are solely responsible for ensuring that you and your products comply with all applicable laws of the target stores.
3. Go to the Build International Listings tool and click Get started.
4. Choose your source and target stores.
5. Select offer creation rules or create your own list of offers to be replicated and price-synchronized.
6. Define your default price rules.
7. Review your settings.
8. Wait for Amazon to process the connections. You will get an email when this is complete.
   Note: If a product detail page with the same ASIN does not exist in the source and target stores, Amazon will attempt to translate and create the product detail page in the target stores. Amazon does not guarantee the creation of a product detail page.
9. Review the status of your offers on the dashboard and check the Build International Listings report.
10. Update connections and exclude products.
11. Create a connection for a second source store (cross-region connections only).

You can track the status of all your offers across stores from a single dashboard within Build International Listings. For more information, see Global Offer Manager. For more information, see Global Offer Manager.