If your products fulfill the following requirements, they are probably good candidates for a variation:
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The products are fundamentally the same.
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The products vary only in a few very specific ways.
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Buyers expect to find these products together on a single product page.
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Products could share a single title.
Examples of good variations:
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Identical products that vary only by color
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A product that is available in different scents
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A product that is available in different sizes and colors
If your product does not fulfill the following requirements, they are probably not a good candidate for variation:
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There is only one variation of your product.
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The products are fundamentally different from each other.
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The products require completely different product descriptions.
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The products cannot be described by a single product title.
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A customer would not expect to find the products together on the product page.
Examples of bad variations:
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Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent
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Short sleeve and long sleeve t-shirts by the same manufacturer
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Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern