FBA Subscribe & Save

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently.

Subscribers get a base discount on their deliveries, which is funded by you as the seller. Customers who receive five or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. (See How base discounts and tiered status work below.)

To learn more about program benefits, check out Subscribe & Save.

Important: FBA sellers participating in Subscribe & Save must meet certain eligibility requirements outlined later in this article. By participating in Subscribe & Save, you agree to the program’s terms and conditions. Amazon reserves the right to change the conditions of the Subscribe & Save program, including eligibility requirements and discounts.

Eligibility requirements

To participate in the program, you must have a FBA account in good standing. Effective June 15, 2020, enrollment of new products is limited to brand owners. Any product enrolled before June 15 remains eligible for Subscribe & Save. For information on registering brands, visit Amazon Brand Registry.

If the option to enable Subscribe & Save does not appear in your settings and you believe that you have eligible, replenishable items, contact Seller Support.

Amazon uses the following criteria to determine product eligibility:

Fulfillment history and in-stock rate
Sales performance
Product category
Average selling price

Seller-funding requirements

You can choose from three base funding options: 0%, 5%, or 10%. Subscribers who receive five or more subscriptions in a delivery reach tiered status, and Amazon will, for a limited time, fund an additional 5% discount. You can update funding and manage your selection on the Manage Products page.

The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before June 15, 2020, will continue to be funded per the previous category-specific fee structure.

Note: Starting on June 15, 2020 eligible, replenishable items will be automatically enrolled at a 0% base discount and Amazon will fund the 5% tier discount. With this change, there is no cost to you and you will no longer have to manually enroll products in Subscribe & Save to benefit from the program. If you don’t want to take advantage of automatic enrollment, you can opt out at any time by clicking on “Opt out of automatic enrollment” on the Manage Products page.

How base discounts and tiered status work

The base discount and funding information below applies to all subscriptions created after June 15, 2020. Five or more subscriptions in a delivery unlocks tiered status, meaning additional savings for customers.

Seller funded at 0%

Four subscriptions on the same delivery date earns customers no discount. Five or more subscriptions on the same delivery date earns a 5% discount (funded by Amazon).

Seller funded at 5%

Four subscriptions on the same delivery date earns customers a 5% discount. Five or more subscriptions on the same delivery date earns a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 10%.

Seller funded at 10%

Four subscriptions on the same delivery date earns customers a 10% discount. Five or more subscriptions on the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 15%.

For all subscriptions created before June 15, 2020, the following product category fee structure applies:

Product category	Discount for customers receiving deliveries for 1-4 product subscriptions on the same delivery day in the same month*	Discount for customers receiving deliveries for 5 or more product subscriptions on the same delivery day in the same month*
Beauty	5%	15%
Grocery	5%	15%
Baby	5%	15%
Pet Supplies	5%	15%
Health & Personal Care	5%	15%
Electronics	5%	15%
Home Improvement	5%	15%
Kitchen	5%	15%
Lawn & Garden	5%	15%
PC	5%	15%
Sports	5%	15%
Home	5%	15%
Office Products	5%	15%
Automotive	5%	15%
Musical Instruments	5%	15%
BISS	5%	15%
Camera	5%	15%
Toys	5%	15%

*For customers to receive the discount they can subscribe to any offer available in the program and are not just limited to your available inventory.

Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.

Subscribe & Save orders

There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.

A Sign-up order is a customer’s initial order when subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
A Replenishment order is automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can view your Subscribe & Save orders in the Transaction View of the Paymentsreport page.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may result in the suspension of your Subscribe & Save offers or your suspension from the Subscribe & Save program.

For tips on managing your Subscribe & Save offers, see Manage products.