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This article applies to selling in: Germany

Amazon Business Overview

The Amazon Business Seller Program enables you to optimize your offerings to grow sales to business customers.

While business customers can already purchase your products on the Amazon site, Amazon Business provides access to additional pricing, business profile and brand-building features designed to reach a growing population of procurement professionals. Features like Business-only offers, Quantity pricing, and the ability to list credentials like small business, veteran-owned business, ISO 9001, and others give Amazon Business sellers tools to leverage the trusted Amazon marketplace to reach discerning business buyers.

Benefits of the Amazon Business Sellers program include:

  • Increased chances of winning the Featured Offer with the display of VAT-exclusive prices to verified business customers.*
  • B2B Product Opportunities (BPO): Get personalized product recommendations based on customer demand signals. APIs are also available.
  • Further opportunities to tailor your offers to the needs of business customers with Business Prices and Quantity Discountsas well as Business-Only Offers.
  • Reduced customer requests with the automatic generation of VAT Invoices that customers can access through their account.*
  • Increased sales opportunities through Pay by Invoice – one of the most relevant payment methods for business customers.
  • Higher visibility for your offers with a special Downloadable VAT Invoice Badge displayed on the product detail page.*

Benefits marked with an asterisk (*) are only available to sellers who activate the VAT Calculation Service, a free additional service related to the Amazon Business Seller program.

Enable VAT Calculation

To learn more about B2B customers, watch this Seller University video.

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