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This article applies to selling in: Germany

Sponsored Products

Sponsored Products

Sponsored Products is a great way to drive more traffic to your Amazon product listings.

Select your product and enter keywords

You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid.

Your ads appear alongside search results

When an Amazon shopper searches for one of your keywords, your ad is eligible for display in multiple placements, including page 1 of search results. Your ads are eligible for display in a variety of ad placements on Amazon.de.


Shoppers who click are taken to the detail page where your offer is listed

When shoppers click on your ad, they are taken to the detail page where your offer is listed. Increased sales help boost your sales ranking and drive your business on Amazon.

You only pay when your ad is clicked

Sponsored Products uses a cost-per-click, auction based pricing model. You set the maximum cost that you are willing to pay when a shopper clicks on an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.

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