High-quality listings help improve the customer experience by making it easier for customers to find, evaluate, and purchase your products.
Our category-specific Style Guides provide information on everything that you need to create a high-quality product listing.
High-quality listings begin with basic information: images, brands, and descriptions.
Help customers select products and make purchasing decisions.
Allow customers to filter search results. If customers filter by brand and your listing is missing the brand designation—even if it's included in the description—the customers may never find your listing.
Provide the details that customers use to compare similar products and make buying decisions.
Learn how to use your seller account tools to find and fix listings with quality alerts.
Detailed information—such as size, manufacturer part number, and material type—can help customers find your listings:
For step-by-step instructions on improving your listing quality, see Enhance your listings.