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This article applies to selling in: Germany

How to list products that do not have a GTIN (UPC, EAN, JAN, or ISBN)

If your product does not have a standard product identifier such as a UPC, EAN, JAN, or ISBN, you can apply for a UPC Exemption for your product's category.

Using a standard product ID, which is also referred to as GTIN (Global Trade Item Number) such as a UPC, ISBN or EAN to create new product detail pages is the first step in ensuring a high-quality shopping experience for Amazon customers. Using a GTIN also makes it easier for you to add more information to the product detail pages. Most categories require you to use a GTIN when creating new product detail pages or when matching to the existing products in the Amazon catalog.

For more information on GTIN requirements for categories see Overview of Category UPC Requirements. To avoid creating duplicate detail pages, see ASIN Creation Policy.

If the product does not have a GTIN

We understand that some products do not have a GTIN. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, request a GTIN exemption.

Before you request a GTIN exemption

Please note that we have a list of brands that require a GTIN to list on Amazon. GTIN exemptions are not available for these brands since the brand already provides a GS1 approved barcode on their products. Any product that belongs to any of these brands and does not have a GTIN will be suppressed.

For more information, download the list of brands that require a GTIN

Here are some scenarios when you can apply for a GTIN exemption:

  • You want to sell products for which the brand, manufacturer, or publisher does not provide a GTIN. For example, private-label products
  • You want to sell products for which you are the manufacturer, brand, or publisher and you do not have barcodes on your products. For example, private-label products
  • You want to sell product parts that do not have a GTIN. For example, mobile accessories.
  • You want to sell a bundled pack of more than one product. For example, a pack containing a leather belt and wallet or a pack of two shirts.
    Note: 1. Learn more about the overview of category requirements and UPC exemptions to understand about categories that do not require product IDs for listing.
    Note: 2. If the categories you are planning to list in are restricted, you will also need category-level approval in addition to GTIN Exemption to start listing products. If you do not have this approval already, please refer to help pages Overview of Categories to know more about category-level approvals and apply accordingly.

Eligible cases for GTIN exemption

Here are some cases when you could apply for a GTIN exemption:

  • If the brand, manufacturer, or publisher does not provide a GTIN for the products (for example, private-label products or handmade products).
  • For non-branded products that do not have GTINs (for example, wholesale products).
  • If the parts do not have a GTIN (for example, some car automotive parts do not have a GTIN).
  • For bundles that do not have a GTIN (for example, customized bundles may not have a GTIN).

Note: Studios for Video and DVD and Label for Music are considered publishers for a GTIN exemption. Select publisher in the request form for Video, DVD, and Music products.

How to request a GTIN exemption

Before you apply, make sure you have the following:

  • Product name and a minimum of two (and maximum of nine) images showing all sides of your product and the packaging of the product. Ensure below mentioned guidelines are met:
    • Brand name entered during application process should be an exact match to brand name available on the product and/or packaging
    • Images should be real-world pictures of the products and packaging, meaning the product and packaging need to be held in hand, or placed on a table while clicking the picture
    • Branding is permanently affixed on the packaging and/or product
    • Products should not have GS1 approved barcode available on the product and/or packaging of the product. If a GS1 approved barcode is available, you can make use of same to list products instead of applying for GTIN Exemption.

Once you have your product images, follow the steps below to apply for a GTIN exemption.
  1. On the Apply for a GTIN exemption page, click the Select button and then select the relevant Product category from the pop-up list.
  2. Type the brand or publisher name in the Brand/Publisher field. For unbranded items and bundles, type Generic (case sensitive). Tip: you can apply for multiple exemptions (up to 10) by clicking + Add more brands/publishers to add brands or publishers under the same category and click + Add more categories to add new categories.
  3. Click the Check for eligibility button. An Eligibility summary will appear. A check mark will appear in the Status column if you are eligible for an exemption. If your product is not eligible for a GTIN exemption, you will not be able to continue.
  4. If your product is eligible for exemption, click the Continue to submit proof button.
  5. On the Provide proof page, upload your images:
    • Provide the Product name and upload images showing all sides of the same product.
    Repeat step 5 for all products in your exemption request.
  6. Click Submit request
You will receive an email within 48 hours regarding the approval status of your request. Alternatively, you can check the status of your request in your case log.

How to add a product after you receive a GTIN exemption

Things to Remember:

  • After you have applied for GTIN Exemption, check the status of your request in your case log.
  • Once you have a GTIN exemption, wait 30 mins before adding your product in the same way you would while listings with a GTIN. Our systems will identify the GTIN exemption and allow you to proceed without a GTIN (Product ID)
  • In certain cases, Category level approvals may be required in addition to GTIN exemption approvals to start listing products on Seller Central. In case you are unable to list products using approved GTIN Exemption, we recommend you to check if you are already approved to list in that particular category. If you do not have this approval already, refer to the Overview of Categories help page to know more about category level approvals and apply accordingly
  • For the exemption to work, be sure to enter the Category and Brand/Publisher name exactly as they appear in your exemption approval notice. If you use a different case or insert additional characters or spaces, the system will not recognize your exemption
  • After approval, you can leave product ID and product ID type column blank

  • You can re-apply for exemption in case you have taken GTIN exemption under incorrect brand name or category.
  • GTIN exemption is only given to list products without a product ID. You may be required to obtain additional Brand approval to list your products.
  • Every time you want to list under a different brand or a category, you will have to apply for the GTIN exemption.
  • You can apply for GTIN exemption for up-to ten different brand names-category combinations in a single form.

There are two ways to add your products in Seller Central:

Add a Product (one by one): For Individual and Professional sellers

See Add one product at a time for detailed instructions on how to use this tool. With your GTIN exemption, you do not need to enter anything in the Product ID and Product ID Type fields in the Vital Info section.

Note: Ensure that the category under which you are listing is non-restricted or you have already taken the required approval. Go to the Overview of Categories to learn more about categories that require approvals.


  1. Go to Inventory > Add a Product > click 'I am adding a product not sold on Amazon' and enter the product details.
  2. If there is no Product ID (Bar code, UPC, EAN, JAN or ISBN) on your product or the packaging, you can apply for GTIN exemption and add your products without the Product ID.
  3. After you have got a GTIN exemption, wait for 30 min before listing your products.
  4. When you are ready to add listings, click on 'I am adding a product not sold on Amazon' and enter the product details. Select the exact product type in which GTIN Exemption has been approved.
  5. Please select the exact product type in which GTIN Exemption has been approved.
  6. Begin adding the brand name for which you have got the exemption. After you add a valid brand name, the Product ID field will not be highlighted in red, which means that it is optional.
  7. Fill the other product related information and click Next. After all the mandatory attributes are available and the changes are saved, the product goes live.
Note: If your product is unbranded, such as a bundle, enter “Generic” (case sensitive) in the Brand Name field.

Add Products via Upload (bulk upload): For Professional sellers only

See Upload your inventory file for detailed instructions on how to use this tool. With your GTIN exemption, you can leave the Product ID and Product ID Type columns blank in the template.

Note: Ensure that the category under which you are listing is non-restricted or you have already taken the required approval. Go to the Overview of Categories to learn more about categories that require approvals.


  1. Go to Inventory > Add products Via Upload > Click the Download an Inventory File tab
  2. Go to the Search Tool section and type the product type that you want to list


  3. If the product of your choice does not require any UPC exemption, that is, you can list without any Product ID, you can view the Select Button against it, provided your category is not restricted.

    Learn more about selling restricted products by clicking here.

  4. If the product requires category approval, click Request Approval.


  5. As of now, only fashion jewellery does not require any UPC exemption.
  6. After you have selected all your relevant nodes, click on the type of template you want to generate and click Generate Template.
  7. Alternatively, if you want to fill in category specific flat file, download the required category file by clicking on this link. Remember to fill in the product feed type and leave the Product ID and Product ID Type column blank in the flat file. The brand name entered should be same as the brand name used to get GTIN Exemption.
Note: GTIN exemptions granted after Aug 24, 2018 will not expire. If your exemption was approved prior to this date, please re-apply using the GTIN exemption page. Check for existing GTIN exemptions in your case log.

How to list products that do not have a GTIN (UPC, EAN, JAN, or ISBN)


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