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This article applies to selling in: Germany

Shoe Size Standards

Standardization of shoe sizes is part of a larger initiative to improve the overall shopping experience through ingestion of consistent and accurate data. On August 30, 2019, Amazon introduced a new set of attributes specific to shoe sizes that will be used to display standardized and consistent size values to on-site customers.

The new shoe size standards will be enforced for all shoe products starting October 30, 2019. Shoe sizes which do not meet the standards outlined below might be removed from display on detail pages after October 30. This applies to newly created ASINs as well as existing ASINs. Therefore, we highly encourage all sellers to begin adopting the new standards starting August 30, 2019 and proactively updating shoe sizes that do not satisfy future requirements. Additionally, we recommend spending time reviewing the standards outlined below and the Frequently Asked Questions.

To ensure that your shoe sizes display properly on the website, we request you include the following information for each shoe size you submit.

Shoe Size Requirements

  • Target Gender [Required]: Select the gender for which the product is intended.
    • Examples: Männlich, Weiblich, Unisex
  • Age Range Description [Required]: Select the age range for which the product is intended.
    • Examples: Erwachsene, Kind, Baby
  • Footwear Size System [Required]: The footwear size system is used to display marketplace-specific shoe sizes to customers on-site.
    • Examples: In DE, FR, IT and ES, only EU shoe sizes will be displayed on the website.
  • Shoe Size Age Group [Required]: Select the age group for which the shoe size is intended.
    • Examples: Erwachsene, Jugendliche, Grundschulkind, Kleinkind, Baby
  • Shoe Size Class [Required]: Select the class of shoe size representation.
    • Examples:
      • Numerisch - will display values such as 37 EU, 37.5 EU, 38 EU
      • Numerisch (von/bis) – will display values such as 37/38 EU, 38.5/39 EU
      • Alphanumerisch - will display values such as Einheitsgröße, XX-Small, Medium, X-Large
      • Alphanumerisch (von/bis) – will display values such as Small/Medium, Medium/Large
      • Alter - will display values such as 6 Monate (up to 24 Monate), 2.5 Jahre (up to 5 Jahre)
      • Alter (von/bis) – will display values such as 6-12 Monate (up to 24 Monate), 3-4 Jahre (up to 5 Jahre)
  • Shoe Size Width [Required]: Select the applicable shoe width.
    • Examples: Normal, Weit, X-Schmal
  • Shoe Size [Required]: Select the applicable shoe size.
    • Examples: 38, 38.5, Small, 6 Monate
    • Notes:
      • The values displayed are dependent on the value selected in Shoe Size Class. For example, if Numerisch was selected in Shoe Size Class, then only numeric values such as 37, 37.5, 38 will be displayed in Shoe Size.
  • Shoe Size To Range (If Range) [Conditionally Mandatory]: Select the ending shoe range value. This will be concatenated with the previous Shoe Size selection to build a range. For example, if you want to list a product as 38/39 EU, you would select Shoe Size value as 38 and Shoe Size To Range value as 39. Amazon will concatenate these values as 38/39 EU.
    • Examples: 38/39 EU, Small/Medium, 3-6 Monate
    • Notes:
      • This selection becomes required when Shoe Size Class is equal to Numerisch (von/bis), Alphanumerisch (von/bis), or Alter (von/bis).
      • Populate this field only if you are listing a product with a shoe size range.
      • The value selected in Shoe Size To Range must be greater than the value selected in Shoe Size. For example, we will allow 36/37 EU (where 36 was selected as the Shoe Size and 37 was selected as the Shoe Size To Range). We will reject values such as 40/39 EU (where 40 was selected as the Shoe Size and 39 was selected as the Shoe Size To Range).

Each element of information provided above must match to a valid value (see Valid Shoe-Size Inputs section below) and must adhere to the field level conditional requirements. Below is a comprehensive list of requirements:

Attribute Description Attribute Requirement Definition
Target Gender

(target_gender)

  • target_gender is required on all submissions
Age Range Description

(age_range_description)

  • age_range_description is required on all submissions
Footwear Size System

(footwear_size.size_system)

  • When marketplace_id = 4, 5, 35691 or 44551 (DE, FR, IT or ES) footwear_size.size_system = EU Schuhgrößensystem
Shoe Size Age Group

(footwear_size.age_group)

  • footwear_size.age_group is required on all submissions
  • When age_range_description = Erwachsene, only show footwear_size.age_group value Erwachsene
  • When age_range_description = Kind, show footwear_size.age_group values Baby, Kleinkind, Grundschulkind, Jugendliche, Erwachsene
  • When age_range_description = Baby, only show footwear_size.age_group values Baby, Kleinkind, Grundschulkind
Shoe Size Class

(footwear_size.size_class)

  • When footwear_size.age_group = Erwachsene or Jugendliche, only show footwear_size.size_class values Numerisch, Numerisch (von/bis), Alphanumerisch, Alphanumerisch (von/bis)
  • When footwear_size.age_group = Baby, Kleinkind, Grundschulkind, show footwear_size.size_class values Numerisch, Numerisch (von/bis), Alphanumerisch, Alphanumerisch (von/bis), Alter, Alter (von/bis)
Shoe Size Width

(footwear_size.width)

  • footwear_size.width is required on all submissions
Shoe Size

(footwear_size.size)

  • When footwear_size.size_class = Alter or Alter (von/bis), only show age size values
  • When footwear_size.age_group = Baby and footwear_size.size_class = Alter or Alter (von/bis), only show months values
  • When footwear_size.age_group = Kleinkind and footwear_size.size_class = Alter or Alter (von/bis), show all age values (months and years)
  • When footwear_size.age_group = Grundschulkind and footwear_size.size_class = Alter or Alter (von/bis), only show years values
  • When footwear_size.size_class = Alphanumerisch, Alphanumerisch (von/bis), only show alpha size values
  • When footwear_size.size_class = Numerisch, Numerisch (von/bis), only show numeric size values
  • When footwear_size.age_group = Baby and footwear_size.size_class = Numerisch, Numerisch (von/bis), only show numeric size values from 14 to 26
  • When footwear_size.age_group = Kleinkind and footwear_size.size_class = Numerisch, Numerisch (von/bis), only show numeric size values from 14 to 34
  • When footwear_size.age_group = Grundschulkind and footwear_size.size_class = Numerisch, Numerisch (von/bis), only show numeric size values from 21 to 34
  • When footwear_size.age_group = Jugendliche and footwear_size.size_class = Numerisch, Numerisch (von/bis), show all numeric size values from 30 to 43
  • When footwear_size.age_group = Erwachsene and footwear_size.size_class = Numerisch, Numerisch (von/bis), show all numeric size values from 32 to 60
  • When footwear_size.size_class = Numerisch (von/bis), only show numeric size values, excluding fractions 1/3, 2/3 and 1/9
Shoe Size To Range (If Range)

(footwear_size.to_size)

  • When footwear_size.size_class = Numerisch (von/bis), Alphanumerisch (von/bis) or Alter (von/bis), the footwear_size.to_size attribute becomes required
  • When footwear_size.size_class = Alter (von/bis), only show age size values
  • When footwear_size.age_group = Baby and footwear_size.size_class = Alter (von/bis), only show months values
  • When footwear_size.age_group = Kleinkind and footwear_size.size_class = Alter (von/bis), show all age values (months and years)
  • When footwear_size.age_group = Grundschulkind and footwear_size.size_class = Alter (von/bis), only show years values
  • When footwear_size.size_class = Alphanumerisch (von/bis), only show alpha size values
  • When footwear_size.size_class = Numerisch (von/bis), only show numeric size values, excluding fractions 1/3, 2/3 and 1/9
  • When footwear_size.age_group = Baby and footwear_size.size_class = Numerisch (von/bis), only show numeric size values from 14 to 26
  • When footwear_size.age_group = Kleinkind and footwear_size.size_class = Numerisch (von/bis), only show numeric size values from 14 to 34
  • When footwear_size.age_group = Grundschulkind and footwear_size.size_class = Numerisch (von/bis), only show numeric size values from 21 to 34
  • When footwear_size.age_group = Jugendliche and footwear_size.size_class = Numerisch (von/bis), show all numeric size values from 30 to 43
  • When footwear_size.age_group = Erwachsene and footwear_size.size_class = Numerisch (von/bis), show all numeric size values from 32 to 60
  • When a shoe is sized as a range, there are specific values, which are not valid in the footwear_size.to_size field based on the value provided in the footwear_size.size field. For example, if footwear_size.size is equal to 38, then footwear_size.to_size must be greater than 38
Note: Do not fill the footwear attributes for Parent products, they are only required for Child products.

Errors

When you upload a shoe product, if the required sizing information is missing or the sizing information is incorrect or inadequate, one or more of the following might result:

  • The size is rejected and the feed, template submission, or 1 by 1 submission fails. A related error message appears in your processing report.
  • The ASIN is no longer buyable.

To correct the error, resubmit the feed with the required information included as described above. Below is a list of applicable error messages specific to footwear_size:

Applies when:

Footwear Size System = EU Schuhgrößensystem

Shoe Size is greater than or equal to Shoe Size To Range

The value of 'size' must be less than the value of 'to_size' in attribute 'footwear_size'.

Website Display

Using the separate fields that exist for each of the individual footwear size elements, they will be automatically combined into a customer friendly format once the required sizing information has been provided. This value will be published to the size_name attribute for XML, or the size field for text file feeds and displayed on-site. See Valid Shoe-Size Inputs section for examples of received values and the corresponding published size_name values.

Valid Shoe-Size Inputs

The link below provides a list of valid values for size_name in addition to the footwear size elements and additional attributes used to construct the valid size (one sheet for shoes with medium width and another sheet for shoes with non-medium width). Use the column labeled Size Valid Values to view all size values that are considered valid. You can select a value in the Size Valid Values column to see which footwear size elements and Target Gender and Age Range Description were used to generate that valid value. You can also start from the Target Gender column, and moving from left to right, populate applicable values in each column to see the valid value that will be generated based on the elements you have selected.

Note: Target Gender and Age Range Description are existing attributes that drive conditional requirements and must be populated.
  • The Footwear Size attributes are listed twice to capture Unisex Adult sizes.
  • Values in red which state "ODER" are not the official values, can be either/or. This is applicable to Target Gender, Age Range Description and Shoe Size Age Group.

List of valid DE shoe sizes

Please note that valid values differ per each marketplace. Please see the following links for valid values for UK, FR, IT and ES.

Shoe Width

Shoe Widths can vary depending on the brand, retailer, or country, and the same width designation can mean something different for Men’s Shoes than it does for Women’s Shoes. For example, a "B" width for Women is Medium, but a "B" width for Men is Narrow while a "3A" width for Women is Extra Narrow [XN], but an Extra Extra Narrow [XXN] width for Men.

Amazon no longer uses alphanumeric width designations and instead leverages its own universal width scale, ranging from 3X-Narrow to 3X-Wide, with intelligible values that can be easily understood by the end customer.

  • 3X-Narrow
  • XX-Narrow
  • X-Narrow
  • Narrow
  • Medium
  • Wide
  • X-Wide
  • XX-Wide
  • 3X-Wide

Accepted Shoe Width Values:

  • 3X-Schmal
  • XX-Schmal
  • X-Schmal
  • Schmal
  • Normal
  • Weit
  • X-Weit
  • XX-Weit
  • 3X-Weit

Variation Creation Using Footwear Size

On the 'Vital Info' tab, provide all required information for the ASIN. Once this has been provided, move to the next tab labeled 'Variations'. First, select the applicable Variation Theme 'SizeName-ColorName'. In the 'Shoe Size' dropdown, select the applicable child ASIN size from the list provided unless it is a size range (for example, 37/38 EU). In that case, select the first (from) value (like 37) for the 'Shoe Size'. The second (to) value (like 38) has to be selected in the 'Shoe Size To Range (If Range)' field in the variation details at the bottom of the page. Once the required attributes have been provided, click on the 'Add variations' button which will add a row to variations detail table at the bottom. Note – once the row has been added to the variations table, the 'Shoe Size' information cannot be modified. In order to make an update, select the checkbox next to the row and click 'Delete' selected to remove.

Next, populate the attributes starting on the left moving to the right. For additional details about each attribute, refer to the Shoe Size Requirements section above. Once all applicable attribute information have been provided, you can add additional child ASINs by selecting a new 'Shoe Size' from the dropdown, then click 'Add variations' to add an additional row to the table below. Once all child ASINs have been added to the Variation, move to the next tabs labeled 'Offer' and 'Images' to provide the applicable information. Once complete, click the 'Save and finish' button to finish the variation creation.


Shoe Size Standards


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