Product safety and compliance

Customer safety is of paramount importance to Amazon. Customers need to be confident that they will find a comprehensive selection of safe, reliable and compliant products on Amazon, no matter who is the seller.

Therefore, as a seller, you need to understand and comply with Amazon's policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid practices that could lead to penalties or blocked listings or even prevent you from selling on Amazon.

Product Requirements

As a seller, you are responsible for ensuring that the products you supply are compliant with the relevant regulations. However, in certain cases, Amazon may request proof of compliance with regulations and governmental certifications. Please review some of the European regulations that are applicable to products sold on Amazon in the table below. Additionally, you can also find information relating to CE Marking requirements here.

The requirements to list your products may differ based on the product and country you are selling in so please ensure you consult your legal counsel and/or supplier to ensure you have all of the relevant information.

UK Requirements due to Brexit:

The UK is due to formally leave the EU’s Single Market and Customs Union from January 1, 2021. If you are based in the UK or selling products in the UK, you may be affected by Brexit. To understand how this change impacts you, Amazon has created a dedicated page to explain requirements relating to Brexit. Please click here to review the specific changes relating to Product Compliance requirements.

It is important to note that for Northern Ireland, the CE mark will continue to be the conformity assessment mark for most goods to show they meet EU rules.You may also need to apply the UK(NI) mark if you choose to use UK bodies for approvals or certification. Any conformity mark held by a Northern Ireland business which validates the goods for sale in Northern Ireland will be valid for the whole of the UK.

EU Responsible Person requirement for CE-marked products

In addition to the below existing regulations, on July 16, 2021, a new EU Regulation on product safety (called the “Market Surveillance and Compliance of Products Regulation”) comes into effect. This new regulation adds the requirement for CE-marked products to have someone present in the European Union acting as the point of contact (POC) for product compliance (a “Responsible Person”). We have added additional content here to help you prepare for this new regulation.

Electrical/Electronic equipment Low Voltage Equipment Restriction of Hazardous Substances (RoHS) Directive The Electromagnetic Compatibility (EMC) Radio Equipment Electronics Energy Labelling Regulation	Toys & Games Toy Safety Toy Safety warnings
Chemical related regulations Information on the Sale of Chemicals Biocidal Products Plant Protection Products Fertilisers Detergents	Pharmaceuticals/Cosmetics Cosmetic Products EU Common Logo URL
Other Product Safety Directives/Regulations General Product Safety Directive (GPSD) Footwear Textile labelling regulations Food Contact Materials	Other CE marking directives/regulations Medical Devices Personal Protective Equipment Regulation (PPE) Machinery Gas Appliances Construction products Pressure Equipment
Environmental Compliance Recycle Electrical or Electronic Equipment (WEEE) Waste Batteries and accumulators Packaging waste Timber Regulations	Food EU Regulation on the Provision of Food Information to Consumers Organic Foods, Organic Feed and Organic Pet Food Food Supplements Guidelines for Food & Beverages Grocery

Related topics:

Listed below are the Help pages that we recommend you read to ensure you are listing safe and compliant products.

• Recalls and Product Safety
• Products requiring additional approvals
• FBA Product Restrictions
• Category, Product and Content Restrictions
• Import and Export Requirements