Product safety and compliance
Customer safety is of paramount importance to Amazon. Customers need to be confident that they will find a comprehensive selection of safe, reliable and compliant products on Amazon, no matter who is the seller.
Therefore, as a seller, you need to understand and comply with Amazon's policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid potential penalties and/or blocked listings or even prevent you from selling on Amazon.
Product Requirements
As a seller, you are responsible for ensuring that the products you supply are compliant with the relevant regulations. However, in certain cases, Amazon may request proof of compliance with regulations and governmental certifications. Please review some of the European regulations that are applicable to products sold on Amazon in the table below. Additionally, you can also find information relating to CE Marking requirements here.
The requirements to list your products may differ based on the product and country you are selling in so please ensure you consult your legal counsel and/or supplier to ensure you have all of the relevant information.
Responsible Person requirement for CE-marked products
In addition to the below existing regulations, on July 16, 2021, a new EU Regulation on product safety (called the “Market Surveillance and Compliance of Products Regulation”) comes into effect. This new regulation adds the requirement for CE-marked products to have someone present in the European Union acting as the point of contact (POC) for product compliance (a “Responsible Person”). We have added additional content here to help you prepare for this new regulation.
| Electrical/Electronic equipment
Restriction of Hazardous Substances (RoHS) Directive The Electromagnetic Compatibility Directive (EMC) |
Toys |
| Chemical related regulations Information on the Sale of Chemicals - REACH and CLP Information on the Sale of Biocidal Products - Biocidal Products Regulation (BPR) |
Pharmaceuticals/Cosmetics |
| Other Product Safety Directives/Regulations | Other CE marking directives/regulations |
| Environmental Compliance Recycle Electrical or Electronic Equipment (WEEE) EC Directive on Waste Batteries and accumulators |
Food EU Regulation on the Provision of Food Information to Consumers Organic Foods, Organic Feed and Organic Pet Food |
Related topics:
Listed below are the Help pages that we recommend you read to ensure you are listing safe and compliant products.
Product safety and compliance
- Detergents Regulation
- Rules for EC Fertilisers
- The Electromagnetic Compatibility Directive (EMC)
- Radio Equipment Directive
- EU Product Compliance Guidance – CE Marking
- Responsible Person requirement for CE-marked products
- Manufacturing lot number
- Requirements for Selling Food Intended for Infants and Young Children in the EU and in the UK
- Product safety and compliance
- Restricted Products FAQ
- Toy Safety Directive - Mandatory Safety Warnings
- Additional Information and Resources for Sellers about our Restricted Products Policy
- Selling Software and Games
- Trade Control Laws
- Prohibited product claims
- Recalls & Product Safety
- Restricted products
- Selling restrictions on safety risk products
- Amazon Debarred Seller Policy
