Sellers are responsible for setting their own prices on Amazon marketplaces. In our mission to be Earth's most customer-centric company, we strive to provide our customers with the largest selection, at the lowest price, and fastest delivery. Sellers play an important role in achieving this mission.
Amazon regularly monitors the prices of items on our marketplaces, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a marketplace offer that harms customer trust, Amazon can remove the Buy Box, remove the offer, suspend the shipping option, or in serious or repeated cases suspending or terminating selling privileges.
Pricing practices that harm customer trust include, but are not limited to: