After successfully completing the Prime Trial period, you are automatically enrolled in the Seller Fulfilled Prime programme. Once you are enrolled, in order to maintain the Seller Fulfilled Prime status, you must continually satisfy the following criteria:
Performance requirement that you should also monitor to keep the customer experience bar high:
If you want to limit the number of Prime orders coming to you every day, you can set a Prime order limit. See Control Prime order volume.
Amazon will evaluate your Prime eligibility each day. If your performance metrics fall below the required levels, or if you violate the program terms, your enrollment in the program may be revoked. The Prime badge will be disabled on your offers. In the meantime, you may continue selling items on Amazon without Prime badging.
If your eligibility to participate in Seller Fulfilled Prime has been revoked, we will create a Seller Central case to inform you about the situation and instruct you on what to do next. We will require you to provide us with a Plan of Action to improve your performance. In such a case, send us a plan that includes the reasons behind the performance issues and a description of how you will address these issues within a defined time period.
Send your Plan of Action to us by replying to the Seller Central case that was created for you by the Seller Performance team. If your Plan of Action is approved, your eligibility to participate in Seller Fulfilled Prime will be restored.