If your product does not have a standard product identifier such as a UPC, EAN, JAN, or ISBN, you can apply for a UPC Exemption for your product's category.
Using a standard product ID, which is also referred to as GTIN (Global Trade Item Number) such as a UPC, ISBN, or EAN to create new product detail pages is the first step in ensuring a high-quality shopping experience for Amazon customers. Using a GTIN also makes it easier for you to add more information to the product detail pages. Most categories require you to use a GTIN when creating new product detail pages or when matching to the existing products in the Amazon catalog.
We understand that some products do not have a GTIN. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, request a GTIN exemption.
Please note that we have a list of brands that require a GTIN to list on Amazon. GTIN exemptions are not available for these brands since the brand already provides a GS1 approved barcode on their products. Even if you have a GTIN exemption for a certain category, you will not be able to list one of these branded items without a product ID.
For more information, download the list of brands that require a GTIN
Here are some scenarios when you can apply for a GTIN exemption:
Here are some cases when you could apply for a GTIN exemption:
You can apply for GTIN exemption here. Before you apply, make sure you have the following:
During the application process you may encounter the following errors. Click on each for more information on the error and how to resolve it:
There are two ways to add your products in Seller Central:
See Add one product at a time for detailed instructions on how to use this tool. With your GTIN exemption, you do not need to enter anything in the Product ID and Product ID Type fields in the Vital Info section.
See Upload your inventory file for detailed instructions on how to use this tool. With your GTIN exemption, you can leave the Product ID and Product ID Type columns blank in the template.
If the category of your choice does not need approval, the Select button will be available. If the product requires category approval, click Request Approval. For more information on selling restricted products, go to Categories and products that require approval.