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This article applies to selling in: Germany

Important information for international sellers

Before you start selling internationally on any of Amazon's European stores, there are important steps we recommend you take to ensure a great experience for you and for customers. Review our international sellers rules set out below, as well as our Seller Services program policies applicable to the European store you want to list your products on. These rules are in addition to, and in no way limit, other seller obligations pursuant to contract or otherwise. Make sure you understand and satisfy our rules and policies at any time and for each product you offer.

  • Respect Local Laws

    We encourage you to familiarize yourself with all applicable local laws including product compliance. It is important that you read and understand the information on Europe Tax and Regulatory Considerations.

    • Product requirements
      • Product compliance (for example, plugs, voltage, toys, pharmaceuticals, cosmetics, food, product documentation, age requirements)
      • For medicinal products: A valid EU common logo URL, which indicates that you are registered to sell medicinal products; refer to the EU Common Logo URL
      • Environmental or health and safety requirements (for example, REACH, CLP, WEEE, RoHS, batteries, packaging)
      • Markings/labeling (for example, CE-marking for low voltage equipment)
      • Also familiarize yourself with our Restricted Products lists applicable to the store you want to list your products on.
    • Public authority requirements
      • Customs
        Note: You are not authorized to import goods in the name of Amazon or to show Amazon as the declarant, importer of record or consignee!
      • Export controls
      • Reporting obligations (for example, Intrastat)
      • Taxation: please provide an EU VAT number and comply with local tax obligations. Here are some useful resources for tax information in Europe:
      • IP law restrictions on parallel import
      • Copyright levies (for example, on certain reprographic devices)
      • Intellectual property rights: ensure that you have all intellectual property rights (for example, patents, trademarks or copyrights) necessary for listing your products in the EU or selling them cross-border within the EU. Manufacturer’s warranties should be valid in the country you intend to distribute.
  • Manage Customer Expectations
    • For seller-fulfilled orders shipped from outside the store the product is listed on, provide an accurate shipping address in your seller profile.
    • Manage customer expectations by allowing a longer lead time to ship to cover shipping time from the dispatch location.
    • Customers expect the products to be listed in local currency of each store you list your products on. Make sure that your product sales price includes all taxes (including any VAT).
  • Provide Customer Service and Manage Customer Returns
    • Ensure that you are able to provide general customer service including handling customer’s VAT invoice requests in the language of the store you list your products on.
    • For seller-fulfilled products, you must provide a local returns address for each store you list your products on. You can do this by engaging a third-party company that can provide local return addresses for your international orders, for example, InterCultural Elements. Alternatively you can also offer your buyers free shipment for customer returns to your home country address.
    • For FBA unit removals you must provide a returns address in the country of the fulfillment center to which you send your products unless Amazon explicitly offers an alternative solution. Note that without a local returns address your products cannot be returned and may need to be disposed without reimbursement to you.
    Note: For units fulfilled by Amazon, customer service related to packaging, handling and shipment as well as receiving and processing customer returns are handled by Amazon.
  • Use Fulfillment by Amazon
    • It is important that you understand that you (or your freight forwarder) will have to be listed as importer/consignee and nominate a customs broker. Also note that all your goods sent to fulfillment centers need to be sent under Delivery Duty Paid Destination freight terms with all relevant import duties, import VAT and other taxes paid by you. Avoid possible rejected shipments and related costs by complying with these terms.
      Remember: You are also responsible for any charges or claims as well as for arranging re-delivery of goods.
    • Make sure you label all FBA products with a barcode provided by Amazon’s system (sticker).
  • Provide your payment methods
    • Provide a bank account in one of the countries supported by Amazon. See the current list here. You also need to enter credit card information from a credit card acceptable by Amazon.

Our international seller rules are program requirements and not intended as legal or tax advice. You are encouraged to consult with a legal counsel or tax adviser if you have questions about the laws and regulations concerning your offer and sale on Amazon’s European stores. The list of EU issues is not exhaustive and the information available at the external links provided has not been prepared, reviewed or approved by Amazon in any way and may be incomplete, inaccurate or outdated.

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