After a customer finds your product through searching or browsing, you need to present them with a compelling offer on the product detail page. An effective product detail page entices customers to buy your products.
Effective product images stimulate a customer's imagination and inspire them to buy your product. Evaluate your image quality based on these guidelines:
In addition to providing quality product images, provide as many different images as possible. Many product categories allow for the inclusion of swatch images and alternate images.
Research the competition as you develop a compelling price point and don't forget to take shipping costs into account as well.
Offering free shipping can significantly increase your sales. Amazon typically offers free shipping on all orders over 20 EUR. In particular, think about inexpensive items. A 3.90 EUR shipping charge on 4 - 8 EUR worth of merchandise is not very compelling.
Clearly communicate your shipping policy. This includes both charges and delivery times. Use the Your Info & Policies feature to add to the information you provide in your Shipping Settings.
Testing shows that well-crafted bullet points increase sales. Customers rely on them to understand key product features as they highlight important or distinguishing facts about your product.
Use the following guidelines as you craft your bullet points:
The bulleted list below follows these guidelines in describing a set of rain gear: