Fulfillment by Amazon and Seller Fulfilled Prime. You can use both programs simultaneously and chose the most suitable Prime fulfillment solution for each product. You are also free to move products from one program to another at any time, without limitations.
Expand the benefit of the Prime badge to more of your catalog. High value, slow-moving, breakable, personalized, and seasonal items (among others) can be a great fit for Seller Fulfilled Prime, while fast-moving items, items with high and predictable demand, small and light products, and products with an offer in all five European marketplaces are a better fit for Fulfillment by Amazon.
Both Seller Fulfilled Prime and Fulfillment by Amazon sellers are eligible to run recommended Lightning Deals for placement on the Today’s Deal page.