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This article applies to selling in: Germany

Grocery

Amazon limits the addition of new sellers in certain categories to ensure a high level of quality so that customers are able to buy with confidence from all sellers on Amazon. In order to sell in the Grocery category, you will have to meet the requirements listed below. While our site-wide selling guidelines still apply, please note the additional requirements for this category.

EU product requirements

  • The products you sell must be new.
  • For each product, a valid barcode (product identifier) registered and associated with the product is required.
  • All food products offered for sale on an Amazon website must (as a minimum) be labeled in the language of that website. For example, all food products offered for sale on Amazon.de must (at a minimum) be in German.
  • All food products offered for sale on an Amazon website must be intended for sale in the EU and comply with all applicable EU and local laws and regulations, including but not limited to food information and labeling regulations (such as Regulation 1169/2011/EC).
    Note: For information on listing products without UPCs, see How to list products that do not have a GTIN (UPC, EAN, JAN or ISBN).
  • For medicinal products, a valid EU common logo URL, which indicates that you are registered to sell medicinal products; refer to the EU Common Logo URL.
Note: To implement an EU directive all products offered by weight, volume or length have to be marked with their basic price (so-called basic-price directive). To display the base price correctly, Amazon needs you to provide information on weight, volume, or length of the product.

UK Product requirements

Products first made available in the UK on or before December 31, 2020 should comply with EU requirements (see above). Products that are first made available in the EU or UK on or before December 31, 2020 can continue to circulate until they reach their end user and do not need to comply with the changes that take effect from January 1, 2021. You can retain evidence of when products were first made available in the UK or EU by keeping documents including contracts of sale. Products first made available in Great Britain (England, Scotland, and Wales) after December 31, 2020 should comply with the following requirements:

  • The products that you sell must be new.
  • All products must be intended for sale in the UK and comply with all laws and regulations of the UK.
  • For each product, a valid barcode (product identifier) that is registered and associated with the product is required.
  • All food products offered for sale on an Amazon website must (as a minimum) be labelled in English.

All food products offered for sale on an Amazon website must be intended for sale in the UK and comply with all applicable UK laws and regulations. After December 31, 2020, an amended version of the EU FIC will apply to the sale of food products in the UK as a result of the Food (Amendment) (EU Exit) Regulations 2019/529.

Note: If the manufacturer of your product does not issue product identifiers (EAN, UPC, or JAN), you can contact Seller Partner Support to request an exemption or, if you are the brand owner, apply for the Amazon Brand Registry to obtain GCIDs unique to your products.

For medicinal products, you must register with the UK’s MHRA to sell medicinal products online.

Note that different rules will apply in Northern Ireland from January 1, 2021 as a result of the Northern Ireland Protocol, and you should ensure that products meet EU requirements.

Next steps

If you are able to meet all of the requirements listed above, go ahead and upload your products to the inventory.

Grocery references

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