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This article applies to selling in: Germany

Translate Your Products

Translate Your Products (TYP) gives you a quick way to translate your product listings in one EU marketplace and create new listings on Amazon’s other EU marketplaces. There are two methods of translation available: human translation (paid service) and machine translation (free). Once the translation is complete and the listing has been created in the marketplace of your choice, you will receive an email notification. You can then activate the listing by placing an offer either manually or by using the Build International Listings tool.

Human Translation

You can avail yourself of the services of professional translators and ensure high quality translation of your products. The supported languages are: English, French, German, Italian and Spanish.

Fees are charged on a per-word basis (for parent and standalone ASINs) and vary by language. Translation of child ASINs is free. When child ASINs are submitted for translation, the word count of the parent ASIN is considered and you will be charged for one parent ASIN per family. For more information on variations, see Creating Parent/Child Variation Relationships.

Once you finalise your translation order, the TYP interface provides an estimate of the total translation cost and the time required to complete the translation. Your seller account will be charged after the translation is complete. For more information, see Translate Your Products rate card.

Machine Translation

Amazon’s machine translation service is free. The supported languages are: English, French and German. You are responsible for reviewing and ensuring the quality and thoroughness of the translations in the destination marketplace.

Eligible Categories

Sellers are required to obtain approval from Amazon before listing in certain product categories in the EU. Before submitting your translation order, learn more about these categories:

The table below provides a summary of supported languages and categories.

Note: Some products in approved categories may be restricted in any given destination marketplace due to the laws and regulations governing the marketplace concerned.
From Language DE FR UK FR UK DE UK DE UK DE
To Language UK DE FR IT ES
Home HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Home Improvement HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Sports HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Automotive HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Jewellery HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Watches HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Kitchen HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Lawn and Garden HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Office Products HT/MT HT/MT HT/MT HT/MT HT/MT HT/MT HT HT HT HT
Apparel HT HT HT HT HT HT HT HT HT HT
Shoes HT HT HT HT HT HT HT HT HT HT

HT/MT: Both human and machine translation available for this category

HT: Only human translation available for this category

Note: Customised bullet points in product descriptions are not supported for all categories in all marketplaces. Such customised bullet points will not be translated and fees will not apply for the following categories and languages:
  • Clothing: English/German to French
  • Shoes & Handbags: English to German/French/Italian/Spanish

Translation Process


  1. Before processing the translation order, TYPchecks which products are eligible for translation. Products listings will not be translated if they:
    • Fall into unsupported categories (Consumables, HPC/Drugstore, etc.)
    • Lack information that is required to create the product listing in the destination marketplace
    • Already exist in the destination marketplace
  2. TYP then assigns one of the following statuses to the products:
    • Eligible: Products can be submitted for translation.
    • Action required: You need to add missing attributes (e.g. brand, manufacturer, etc.) before re-submitting the products.
    • Ineligible: Products cannot be submitted for translation due to one or more reasons mentioned earlier.
  3. Once a product is submitted, TYP will translate and create the parent and all variation products in the destination marketplace.
  4. TYP will attempt to assign products to browse nodes wherever possible, however we cannot guarantee that your product will be assigned to a relevant browse node.
Note: If after submission your product is not translated, you will not be charged and your email notification will specify which product(s) were not translated. For any questions, contact Seller Support.

Seller Legal Responsibility

Sellers remain solely responsible for ensuring that products comply with all applicable laws, including, but not limited to, any applicable laws of the target marketplace country, as well as any obligations towards Amazon, in particular those contained in an applicable seller services agreement. Please read the Global Selling Help Pages before using the TYP tool.


Translate Your Products


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