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This article applies to selling in: Germany

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category EAN/UPC Required Exceptions
Electronic Products Yes None
Home & Garden (including Pet Supplies) Yes Except seeds and plants **
Sporting Goods Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Toys Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. **
Beauty Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Lighting Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Clothing Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. **
Books Yes An ISBN, EAN, or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN, or JAN may request an exemption.**
Food & Drink Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Health & Personal Care Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. **
Shoes, Luggage, Backpacks & Handbags Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Watches Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. **
Jewelry Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Baby Products Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
DIY & Home Improvement Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Automotive Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Motorcycle Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Computers & Accessories Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Musical Instruments Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Supplies for Trades, Industry, and Science Yes Products without an EAN/UPC as well as products that are already assigned to other categories cannot be offered in this category.

* Selling in these product categories requires approval.

** Requests for UPC or EAN exemptions are reviewed and approved by category managers. Sellers must be approved to list products in a category in order to request UPC or EAN exemptions for that category. Generally, sellers must have a selling history on Amazon before they will be considered for an exemption. EAN exemptions cannot be granted for single ASINs sold in product bundles or in bulk. With the exception of “Antiques” products, the condition of an item for which an EAN or UPC exemption is requested must be “New”. Requests for UPC or EAN exemptions can be made by filling in the EAN Exemption form. Click here.

You may also be interested in the Amazon Brand Registry. This is a program for sellers who manufacture or sell their own branded products. The goal of the Amazon Brand Registry program is to make it easier for sellers to manage and list their own brands on Amazon.

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