The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.
Product Category | EAN/UPC Required | Exceptions |
---|---|---|
Electronic Products | Yes | None |
Home & Garden (including Pet Supplies) | Yes | Except seeds and plants ** |
Sporting Goods | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Toys | Yes | Major brands require a UPC or EAN but exemptions may be requested for private label brands. ** |
Beauty | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Lighting | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Clothing | Yes | Major brands require a UPC or EAN but exemptions may be requested for private label brands. ** |
Books | Yes | An ISBN, EAN, or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN, or JAN may request an exemption.** |
Food & Drink | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Health & Personal Care | Yes | Major brands require a UPC or EAN but exemptions may be requested for private label brands. ** |
Shoes, Luggage, Backpacks & Handbags | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Watches | Yes | Major brands require a UPC or EAN but exemptions may be requested for private label brands. ** |
Jewelry | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Baby Products | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
DIY & Home Improvement | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Automotive | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Motorcycle | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Computers & Accessories | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Musical Instruments | Yes | Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.** |
Supplies for Trades, Industry, and Science | Yes | Products without an EAN/UPC as well as products that are already assigned to other categories cannot be offered in this category. |
* Selling in these product categories requires approval.
** Requests for UPC or EAN exemptions are reviewed and approved by category managers. Sellers must be approved to list products in a category in order to request UPC or EAN exemptions for that category. Generally, sellers must have a selling history on Amazon before they will be considered for an exemption. EAN exemptions cannot be granted for single ASINs sold in product bundles or in bulk. With the exception of “Antiques” products, the condition of an item for which an EAN or UPC exemption is requested must be “New”. Requests for UPC or EAN exemptions can be made by filling in the EAN Exemption form. Click here.
You may also be interested in the Amazon Brand Registry. This is a program for sellers who manufacture or sell their own branded products. The goal of the Amazon Brand Registry program is to make it easier for sellers to manage and list their own brands on Amazon.